4 Tips for Communicating Your Brand’s Story and Values Through Digital Spaces

For any modern businesses to succeed and grow, brand reputation is absolutely critical, especially in the cut-throat barely regulated ‘wild west’ of social media. Customers are far more likely to purchase goods and services from brands they perceive as trustworthy and reputable, while existing customers are more likely to remain loyal if they believe a company reflects their own personal values.

Today’s digital media landscape has revolutionised and forever changed how businesses market and advertise their services. While the internet offers opportunities to reach new, untapped demographics, it also presents businesses with unique routes to establishing brand reputation and conveying company story and values. We’ve put together some top tips for communicating these values through digital spaces. Keep reading to find out more.

Use Multiple Platforms

One of the primary benefits the internet can offer businesses is a range of different platforms and channels on which to advertise their services. From Facebook to Twitter, Instagram to TikTok, there are countless platforms, some larger than others, each with their own unique features, benefits, and drawbacks.

Making use of all or most of these platforms is essential to conveying your brand’s values. Different social media platforms are used by various different demographics, so having a presence across all of them will ensure your campaign is reaching a range of different markets.

When using different social media platforms, it is vital that you keep your branding and message consistent. A disjointed, erratic approach can erode trust and lead customers to believe that your business is unreliable or unreputable. Make sure there is a uniformity to your messaging and branding across all your channels, this will help customers perceive your business as legitimate and trustworthy.

Diversify Your Content

The type of content you create and promote through digital spaces will be influenced by the particular kind of products or services your business provides. Nonetheless, it is important to diversify your content as much as possible, doing so can boost your strategy and offer your company a number of benefits.

Videos are the hottest form of content at the moment, with the meteoric rise of  video sharing platform TikTok a major factor. Taking advantage of this opportunity can have incredible benefits for your business, nothing can drive traffic more than a viral video.

However, don’t forget about other forms of content while you focus on making the next hit video. Photos are still just as important; they can give customers an instant look at your product line and immediately grab their interest. Experiment with blog posts on your own website too, long-form written content can give customers a deeper insight into your business and what you can offer them.

Diversifying the content that you produce is one of the best ways to maximise your ORM & digital marketing campaign.

Collaborate With Other Brands and Creators

For new companies or those just kick starting their digital campaigns, one of best ways to begin communicating brand values is through collaborations and partnerships with established companies, influencers, and content creators.

These creators and companies will already have a community of fans and customers and will have worked to build a sense of trust between themselves and their audiences. You can tap into this trust by having influencer endorse your product or company, which will immediately portray your brand as reputable in that particular market’s eyes.

While collaborations are partnerships can be a quick and effective way to communicate your brand’s story, ensure you do your research and only collaborate with external parties who match your company’s values. Once formed, associations can be hard to escape, so make sure you are confident nothing your partner has done or previously promoted will be in direct conflict with your business.

Educate Your Audience

Generally, many consumers will place more trust in a brand that they see as an authority voice or that they consider to have specialist expertise or knowledge. You can establish your company as an expert, knowledgeable business by working to educate your viewers about your products, their uses, or the wider industry.

Videos are the perfect format for this. Tutorial videos are incredibly popular across video sharing platforms, particularly for make-up and beauty industries. Keep your videos fun but informative and do market research ahead of time to ensure you’re targeting the correct demographic.

Blogs can also present an opportunity to educate your customers, they can allow you to go into more detail and take a deep dive on a particular topic.

Conclusion

Effectively communicating brand story and values is paramount for any company that is looking to establish trust and build a positive reputation among consumers. Take advantage of some of the unique opportunities digital media offers to do this. Implement your campaign across multiple platforms, diversify your content, collaborate with other creators, and educate your audience.