8 Digital Marketing Strategies That Work for Franchises
Franchisees and workers know that companies will face more competition as they become more popular. As a result, having a healthy franchise marketing strategy is more critical than before. Remaining on the edge of the current digital marketing strategies can mean distinguishing between expanding your firm and going out of the market for those doing it well.
These eight proposed solutions can assist you in developing excellent digital marketing for franchises.
- Employ a Multi-channel, Systematic Concept
Most franchise promotion will consist of several tactics, ranging from natural social networking and SEO to paid advertisements. However, you may see inconsistency if you have these tactics running separately in business units. The entire franchise marketing strategy should preferably be more significant than the portions. Communication has been the most efficient strategy to ensure cohesiveness.
- Prioritize Local SEO
The goal of local SEO would be to use optimization approaches to attract clients in a specific geographic region. As a result, it comes as no wonder that this technique is critical for digital franchise marketing. Ensure every location has an accurate, verified, and optimized Google Business Profile among the primary steps you can accomplish to improve your local SEO.
Other techniques to improve your local SEO encompass:
- Making your website mobile-friendly
- Creating a sitemap
- Creating a Google Business Page
- Making any effort (ethically) to encourage positive customer feedback
- Applying local keywords on your landing page and sites
- Investigate Geo-Fencing to Gain a Lead over Your Competitors
Though geo-fencing is a relatively fresh digital marketing approach, it is quickly gaining attention. It is a type of transparent fence that creates a virtual geographic barrier. Marketing measures can be offered automatically whenever users are at a particular spot.
- Use Advertisements to Emphasize What Sets You Unique
The following are excellent practices for franchise paid ads or PPC:
- Use local keywords in a variety of regional marketing.
- Make personalized landing pages for diverse search phrases and locales.
- Examine Google Ads as well as Microsoft Ads.
- Run A/B testing on copy and visuals.
- Monitor, evaluate, and iterate based on ad efficiency on a consistent schedule.
- Recognize the Need to Balance Local and National Scales
The most difficult challenge for franchisees to tackle when developing and improving their marketing strategy is managing a national perspective with local activities. A national attitude is essential for expanding your company’s reach. Apply these two notions as pulse tests when developing your plan to ensure you’re addressing all areas.
- Promote connection by conveying your brand’s narrative
Some franchisees find it challenging to interact with companies that possess a more significant “local” vibe due to their various locations. This is when your brand narrative comes into play. You can increase empathy by emphasizing your company’s goal, fundamental beliefs, and history.
- Portray to Your Consumers that You Value their Comments
Make your consumers feel acknowledged to establish a positive connection. Not only would it be beneficial to your company’s reputation to be aware of consumer reviews, but it also helps you make a note of how the company is viewed.
- Keep in Mind Your ICP
Lastly, your marketing and social networking content should always respond precisely to your ICP (Ideal Client Persona). Obviously, as a brand, you shouldn’t focus on everyone.
Digital marketing for franchises comes with its own set of challenges. Hiring a full digital marketing firm like Pearl Lemon Group is a terrific option for executing the above strategies without exhausting your present marketing staff.
