Freddie’s Flowers See Results With New Video Agency Partnership

Freddie’s Flowers teamed up with Cardiff-based video agency, Aura Ads, to help with ongoing performance creative over the past quarter, and have seen a boost in performance thanks to the partnership.

The first batch of creative, which included a branded unboxing video, had an all-time high for the brand, boosting their click through rate by 20% compared to their previous ad creative, and also an uplift of 10% to their conversion rate, decreasing their Cost Per Acquisition by 25%. 

Amy, Digital Marketing at Freddie’s Flowers, says:

“Aura Ads have so much creativity, enthusiasm and skill to our paid social campaigns. We’re delighted with the results so far and are super excited to continue working together!”

Since launching Aura Ads in 2020, the agency has worked with both national and international brands, including Huel, Freddie’s Flowers, Wild, Pact Coffee, and Pip & Nut and is becoming one of the fastest growing video marketing agencies in the UK.

Ryan Walton, Founder of Aura Ads, says:

“When Freddie’s Flowers agreed to work with us, we were over the moon. We’d been fans of their brand for some time and were excited to brainstorm some ideas for them. Ensuring that their unique brand voice came through our ads was tough, but our creative team rose to the challenge.

We’re still incredibly excited to be working with them every month and can’t wait to see what the future holds for us.”

Aura Ads is looking to target £1m a year run rate by the end of the year, as well as launching a new site in America to reach international clients, and will also be on the lookout for new staff members this year in line with the business growth plans.