What makes Instagram great for growth?
Have you even noticed that recently so many businesses, both big and small alike, are starting to use Instagram as a part of their marketing strategy? Do you have your own business that you want to market on Instagram but are not sure if it’s actually a good idea or even worth it?
Of all the social media platforms around today, Instagram is by far the most popular among all different generations. When it comes to marketing on social media for brands and businesses, Instagram seems to be the go to platform, and has many growth services, and businesses have had a lot of success using Growthoid. This is probably down to the fact that Instagram has a user base of over one billion people almost daily meaning that there is an incredibly large audience for brands and businesses to take advantage of.
The most important thing for businesses and brands, when it comes to social media, is growth, but getting that isn’t as easy as it might look and sound. There is so much more that goes into Instagram marketing than just posting a photo. If businesses want to use Instagram, this is just how much it can benefit them.
Influx of customers and businesses
Everyday there are so many new brands and businesses joining Instagram, on top of just all the regular users that join. This means that the chances of partnering up or collaborating with other businesses or brands is much more likely. It also means that the odds of finding an influencer willing to work with you or promote your products are much higher than they would be on another platform. This may seem irrelevant, but taking advantage of other bigger companies or influencers audiences allows for you to expand your reach far beyond what you would be able to do on your own, and helps you to get more followers organically.
Many new users join everyday too, these users being potential customers. More user’s means the possibility for a bigger audience, and a bigger audience mean more chance at brand or business growth. To top it all off, Instagram has launched a shopping feature which makes all of this much easier for both brands and customers.
A way to attract an engaged audience
Instagram, or rather social media in general, is a great place to grow and engaged audience. When it comes to social media marketing, engagement it key and without it, your account won’t see any progression or success. This kind of engagement can come from comments, likes, and shares on your content, or even direct message.
One of the best ways about going to find an audience that will engage with you is by making use of hashtags. Hashtags allow you to post with a keyword, and this keyword can be search by any users who will see every post ever posted with that hashtags. This is a great way to reach a specified target audience that you might otherwise not have been able to reach, and encourage them to engage.
Engagement doesn’t only go one way and you can’t only expect followers to engage with you. In order to encourage engagement you need to engage too by responding to comments and dm’s, like followers posts, and even follow them back.
It isn’t boring
Traditional methods of marketing and advertising products to the public can be very uninteresting, not in what content it posts but the fact that it’s all the same. On Instagram however, this is not the case. Instagram allows you to stray away from the boring side of marketing and introduce a new way of showing customers what you are all about.
With Instagram, businesses and brands have so many different channels where they can interact with users and followers in all kinds of different manner, posting various different kinds of content. Instagram allow you to post both video and images, on all their different feature from reels, to stories, to live videos, and even just your regular feed.
All of this is so beneficial when it comes to businesses and their growth because it creates engagement by just plain and boring advertisement, and introducing entertaining and interactive content that people will be interested in.