5 Tips for Welsh Businesses
Businesses of all industries have faced tough times over the last two years.
And no matter your trade, the competition is heating up as consumers are savvier than ever, seeking out the best deals.
The digital world has made this harder in many ways, but in others it’s easier too.
These are just five tips to help Welsh businesses, whether you’re just getting started or looking to switch up your usual tricks.
- Seek advice
There’s never a bad time to ask for help. If you’re struggling, there are plenty of resources out there that could support your business, and if you’re just getting started, it’s great to have a little guidance in taking those first steps.
Business Wales is a fantastic local resource designed to help with just about everything from finances to recruitment, and boost your skillset as a business manager.
This is a fantastic opportunity for your business at any stage of the journey, but especially if you’re just starting out and establishing yourself.
- Digital marketing
The online world can have a whole host of great benefits for your business. Whether you’re interested in ecommerce or looking to sell your stock online, or simply want to promote your products and services to a wider audience, digital marketing can help you target with precision and zone in on potential customers with a real interest in buying from businesses like yours.
As a small enterprise, however, it may not be worthwhile to invest in full-time digital marketing in-house staff straight away. Nevertheless, outsourcing can get your online campaign off to a great start, and thanks to the popularity of remote working, you aren’t limited by location. With experts all over the UK, such as Huddersfield-based SEO pros Maratopia Digital Marketing, getting started with this seemingly arcane art has never been simpler.
- Community
As a small local business, big brands and household names present some of your biggest challenges.
But they also present a major opportunity. And far from leaving you behind in the competition, your small local status may even serve you better.
Customers appreciate small businesses more than ever, and particularly those share their values and are active in their community.
That’s why taking an active interest in community, voluntary and charitable projects is so important to them. It’s about more than showing what your business can do, but proving what you stand for.
- Reward loyalty
As a small business, you’re in the unique position of being able to offer a bespoke customer service experience – something else your larger competitors can’t offer.
This personalised approach will keep customers returning again and again, and generate a loyal clientele that forms the backbone of your business.
Reward programs such as exclusive discounts and loyalty cards for returning customers can be the tactics of big brands, but smaller enterprises can adapt them too for their own purposes. The trick is to deliver an experience every time that gives your customers a reason to return!
These are just four tips that businesses in Wales – and beyond – can benefit from.