How To Improve Traffic to Your Website: Practical Tips for Small Businesses

There are many challenging aspects of running a small business, although it could be argued that one of the most pressing challenges is driving traffic towards it. Not all small businesses have honourable mentions or funds for marketing campaigns like more established companies; therefore, improving traffic can be arduous.

Essentially your website is a way of ensuring that your small business is open twenty-four-seven (albeit virtually) and acts as a non-physical business card. Just as a business card would, your website is crucial for piquing the interest of potential customers and convincing them to place an order or make contact for more information.

Without website traffic, this would all be impossible. Now you may be thinking, if only it were as easy to drive traffic toward your small business’s website as on a motorway. Fortunately for you, there are several simple ways to improve your small business’s site traffic, from keeping social media pages active to influencer outreach. Below we list several practical traffic-boosting tips:

Update Social Media Regularly

It’s no secret that social media attracts a large amount of attention in today’s business economy. With more than four billion people worldwide using social media per month, creating a social media marketing strategy has become critical for modern small businesses.

Long gone are the days when businesses would have to advertise their products or services in the local newspaper; instead, in our modern era, companies can market their wares directly through a customer’s smartphone, tablet or laptop.

From a marketing standpoint, social media can boast tremendous benefits for small businesses, from increased brand awareness and boosting sales to enhanced customer service and humanising your brand.

However, you can only hope to reap these rewards if your small business strives to update its social media pages regularly. Some of the ways that you can do this are by using relevant hashtags, posting photos, interacting with followers, posting content, and tagging influencers, which will encourage more traffic to your site.

Conduct Keyword Research

Whenever you’re creating blog posts or posting on your business social media pages, it’s essential that you use relevant keywords throughout your content. The trick is to maintain a good balance so that you’re not oversaturating the content with keywords to the point where the reader becomes distracted. Yet, they’re consistently scattered throughout the piece.

Some of the most optimised places for keywords are the meta description, the title, subheadings, the URL, and several in the body of the content. To conduct keyword research, you can use SEO keyboard tools like Semrush and Moz to inform you of the best keywords to use, which keywords your competitors are using, related keywords, and more.

On the other hand, you could consider enlisting the services of SEO agencies like Big Surf Digital. SEO agencies can help identify opportunities to acquire links from various sources to generate traffic that will benefit your small business. For more information or to get a complimentary quote, head over to their website today and discover how their services could help improve traffic to your website.

Reach Out To Influencers

Unless you’ve been living under a rock, we’re sure that you’ve heard the term ‘influencer’ on social media before. In short, an influencer is a person who can affect the purchase decisions of others due to their online status.

Due to this, they often command a large following, although this depends on the niche they actively engage within. Reaching out to different influencers can prove highly beneficial for small businesses. They can be used as a valuable marketing tool and an asset with which companies can go into partnership to achieve specific marketing objectives.

Small businesses can connect with influencers by tagging them in relevant social media posts, paying them to post sponsored content on their social media pages and interviewing them as part of a group or singularly and tagging them once the content is uploaded to social media.

Write Guest Posts

Also known as ‘guest blogging’, guest posting is where a separate writer will create content for another company to be shown on their website. Typically, guest writers will create content for companies that operate within their industry in the hopes of diverting traffic back to their own websites.

As well as boosting the traffic of your website, writing guest posts can also generate backlinks and increase SEO rankings. If your small business is interested in trying guest posting, we recommend looking into websites within your industry; you can do this by browsing their content and checking their domain authority.

Before reaching out to them, we recommend ensuring that their content adheres to a high standard and asking them if they have any guidelines for guest posting. It might also be worthwhile to ask the businesses you intend to guest post about whether they’ll promote the post on their social media sites by sharing and tagging you.