An award-winning pub in the heart of Pembrokeshire has been supplied with ultrafast fibre broadband in a move to boost connectivity in the area.

In 2010, Simon Vickers and Sian Mathias took over 300-year-old award-winning pub, The Griffin, moving from the city to their home roots with their two children for a lifestyle change. Accidental Chef, Simon, was also recently named Pub Chef of the Year 2021.

The couple celebrated their new broadband connection last Friday (15th July), which has been supplied courtesy of Broadway Broadband. They were joined by Pembrokeshire Council members Patrick Hannon and Michael Odlin as well as County Councillor Paul Miller, and members of the Broadway Broadband team.

Broadway Broadband has pledged to connect all 224 properties in Dale Village with ultrafast fibre broadband, in their aim to tackle the digital divide currently affecting remote, hard-to-reach areas of Wales.

The area surrounding The Griffin Inn had previously grappled with poor download speeds of around 5-10Mbps, with Superfast and Ultrafast packages completely unavailable. The package supplied by Broadway offers speeds of 100 Mbps for only £19.99 per month. The new connection hopes to provide a boost for businesses and residents in the local area, who rely so heavily on the internet for day-to-day activity.

Simon Vickers/Sian Mathias, co-owner of The Griffin Inn, said:

“We are over the moon to have now been connected by Broadway to fast broadband! This will bring much needed stability and speed to The Griffin Inn which relies on digital connectivity for almost all aspects of its daily running.

“On top of that, Dale Village is a popular tourist destination for families and water sport enthusiasts, so we hope our broadband upgrade will draw in more tourists looking for a ‘staycation’ holiday.”

Reece Simmons, Wales Regional Manager, Broadway Partners, said:

“It has been great to witness first-hand the positive impact superfast, reliable broadband can have on local communities who previously have been disadvantaged by frustratingly slow internet speeds. The first connection in Dale Village at The Griffin Inn is a welcome first step in our goal to connect all the properties in the area with affordable, highspeed, reliable broadband and begin to bridge this connectivity gap we see across many rural areas”.

About Broadway

When it launched commercial service in 2016, deploying the pioneering TV WhiteSpace technology on the Isle of Arran in Scotland, Broadway’s mission was to serve the connectivity needs of rural communities across the UK. The company has since developed network coverage across large swathes of Monmouthshire and Pembrokeshire in Wales, and in Ayrshire, Perth & Kinross, Inverness-shire and Stirlingshire in Scotland. With an initial Fixed Wireless focus, Broadway has now incorporated Full Fibre into its technology toolkit, allowing it to offer the most appropriate technology wherever it goes.