Wales’ The Glory Stores launch caviar mince pie in aid of the Trussell Trust

THE GLORY STORES LAUNCHES THE UK’S FIRST CAVIAR FILLED MINCE PIE TO RAISE MONEY FOR FOOD BANKS ACROSS THE COUNTRY THIS FESTIVE SEASON

  • The Glory Stores launches limited edition mince pies filled with Imperial Beluga – Huso Huso Stugeon – the king of caviar
  • The premium snack will be made to order and are available from today via The Glory Stores website for £250 a pop
  • All profits will be donated to the Trussell Trust, who supports a nationwide network of food banks and together they provide emergency food and support to people locked in poverty, and campaign for change to end the need for food banks in the UK

This is no snacident! The Glory Stores caviar packed take on the traditional mince pie is everything you could want to help make your celebrations this year extra special – for no-nonsense seasonal satisfaction.

The mince pie is a staple of the traditional Christmas table, having been served during the festive period for centuries and The Glory Stores do not mess around. The much-loved provisions store is well known for innovative products when it comes to seasonal specials, and with full-on ingredients and big-time flavour – their latest festive addition to their menu is no different.

We can confirm that YES! – the Christmas spirit is alive and well, with four in five adults planning to go out of their way to be kind over the holidays.

The study of *2,000 people, who celebrate Christmas, revealed the top 10 ways they will be spreading cheer this Christmas – with the top two including donating money to charity or to food banks. With The Glory Stores you can do both, while enjoying a delicious treat at the same time.

The premium mince pies are made to order and cost £250 with all profits being donated to the Trussell Trust, an anti-poverty charity that supports a nationwide network of more than 1,300 food bank centres and together they provide emergency food and support to help people facing hardship.

Christmas isn’t complete without a mince pie, and while you could buy packaged, pre-made mince pies for all the family to share, perhaps this year you could go the extra mile.

Shaun Houcke, proprietor, The Glory Stores said:

“We are so excited to launch our limited-edition caviar mince pies. They are made for those with a BIG love for festive flavours and enjoy an alternative to the traditional tastes.

At The Glory Stores we believe it is important to give back, particularly at this time of year, which is why we are donating all profits of our caviar pies to the Trussell Trust, who not only do incredible work throughout the festive season, but all year round.”