Films commissioned to showcase ‘Rhayader – The Outdoors Capital of Wales’

The directors of Rhayader 2000 have commissioned a promotional film and four short films to showcase the town and its new branding – “Rhayader – The Outdoors Capital of Wales”.

The filming has begun and will continue during the year, showing the different seasons and activities on offer. The new branding, designed by local artist Tom Jones of Hafod Hardware, has increased awareness, helped by a new website and social media presence.

During a busy 2022, Rhayader 2000 board set out its vision and values. The vision is to work to ensure that Rhayader is a flourishing and unique place to live, to do business and to visit.

Its values are inclusive, supporting and promoting the well-being of all local residents, businesses and visitors.

The board emphases that it listens to and respects all views, welcomes change, is creative in its approach, is friendly and collaborative, works with Rhayader Town Council, businesses and other partners to achieve its vision and cares about the environment of the town and surrounding area.

Rhayader 2000’s work during 2022 focused on continuing to implement its strategic plan objectives and strengthening the new branding by working in close collaboration with the town council.

The board is keen to increase its work with local businesses, forming a stronger communication and ‘working together ethos’ to help Rhayader grow even further.

A new window design vinyl has been installed in South Street, to remind drivers passing through the town, what a wonderful place Rhayader is to stop and take a break.

A Totem Interactive Board, installed in the town centre in January 2022, has provided visitors with access to Rhayader website to find information on what to do, where to stay and eat from businesses that are listed. New businesses are asked to subscribe and current subscribers are encouraged to continue their much valued contribution.

The board is looking forward to Rhayader benefitting from new signage throughout the town after working with town and Powys county councillors and Powys Highways.

Rhayader was very colourful and vibrant during the summer months thanks to a hanging basket scheme. A new Rhayader Town Guide, Rhayader Town Trail and the three Rhayader Walking leaflets have all been redesigned using the new branding and logo.

Another important role of the board is to deliver the Ted Taylor Travel Fund legacy to help local young people living within a five mile radius of Rhayader to travel abroad.

Following the relaxation of Covid travel restrictions, the board announced an increase in the upper age limit for qualification to 23 until July 2023 to help young people who missed the opportunity to apply to the fund during the two years of lockdown.

Applications can be made via www.rhayader.co.uk//ted-taylor-travel-fund. Kenneth Rees, a recipient of the legacy, has made a short video to highlight the travel fund’s opportunities.

Rhayader 2000’s future work will focus on the vision and values, showcasing all the wonderful aspects of Rhayader and the surrounding area.

“The work to date would have been impossible without the support of the entirely volunteer board, town councillors Rhys Thomas and Jane Narborough, former county councillor Kelvyn Curry and new county councillor Angela Davies,” said Rhayader 2000 chair Kerena Pugh.

To contact Rhayader 2000 for information, please email info@rhayader.co.uk

Picture caption:

Pictured with the new window vinyl installation in South Street, Rhayader. are Rhayader 2000 chair Kerena Pugh, secretary Bill Stow and Tom Jones of Hafod Hardware, designer of the new Rhayader branding and vinyl design.