TOTM launches in Co-op
Award-winning sustainable period brand, TOTM, is launching into Co-op stores in the UK, making eco-friendly, 100% organic cotton products more accessible than ever.
Co-op will be stocking four of TOTM’s most popular products – regular applicator tampons, super applicator tampons, medium flow pads and super flow pads – in more than 90 locations nationwide as of November 2023.
As one of the world’s largest consumer co-operatives, and with a well-established commitment to sustainability and community-led programmes, Co-op is a perfect fit for TOTM.
With TOTM products already stocked in more than 1600 stores nationwide, this latest collaboration is also further proof of the ever-growing demand for eco-conscious and responsible period care in the UK, of which TOTM has been key in spearheading.
Ruby Parmar, Chair of TOTM, said of the new partnership: “This is a huge step forward for us as we continue on our mission to bring sustainable and ethical period care into the mainstream retail space.
“As the UK’s leading convenience store, the inclusion of TOTM products on Co-op shelves just goes to show the increase in interest and commitment now coming from both leading UK retailers, and the wider public too, with regards to considering sustainable period care products”.
Originally launched online in 2016, TOTM (Time of the Month) operates with the mission to inspire better, sustainable ways to manage periods through the provision of period care products made using quality ingredients. As a brand that cares deeply about the planet, it also works to improve upon the 200,000 tonnes of waste generated by period products in the UK each year.
Based in Cardiff, the company has in the process established itself as a trusted supplier with mainstream retailers including, Tesco, Morrisons, M&S, Ocado, Superdrug and now Co-op too. Customers are able to find TOTM products across 94 Co-op stores in the UK as of November 27th.
More information on the TOTM brand and its products can also be found at www.totm.com