South Wales Beaches Named Among the Happiest in the World

A recent study by CV Villas has revealed the world’s happiest beaches, with two stunning South Wales locations—Rhossili Bay and Caswell Bay—securing spots in the top 10. The rankings, determined using facial recognition technology, showcase these Welsh beaches as some of the most smile-inducing destinations globally.
South Wales Beaches Shine on the Global Stage
Few things bring joy quite like a day at the beach, and now, South Wales has been officially recognised as home to two of the world’s happiest coastlines. Using AWS facial recognition software, CV Villas analysed thousands of Instagram photos from over 100 beaches worldwide to determine which locations bring the most smiles.
Rhossili Bay claimed an impressive fourth place, earning a Beach Happiness Score of 96.78, while Caswell Bay followed closely behind in fifth place with a score of 95.14.
The World’s Top 10 Happiest Beaches
- Sitges Beach, Spain – 98.42
- Praia da Falésia, Portugal – 97.24
- Port de Soller Beach, Spain – 96.95
- Rhossili Bay, Wales – 96.78
- Caswell Bay, Wales – 95.14
- Plage des Sablettes, France – 94.94
- Praia Dona Ana, Portugal – 94.31
- Praia do Vale de Centeanes, Portugal – 93.63
- Elafonisi Beach, Greece – 93.34
- Ai Helis, Greece – 92.25
Why Rhossili Bay and Caswell Bay Rank So High

Both Rhossili Bay and Caswell Bay are renowned for their natural beauty and tranquil settings.
- Rhossili Bay: Located on the Gower Peninsula, Rhossili Bay is frequently listed among the best beaches in the UK. With its sweeping golden sands, dramatic cliffs, and stunning views, it’s no surprise that visitors can’t help but smile when they visit this breathtaking spot.
- Caswell Bay: Just a short drive from Swansea, Caswell Bay is a favourite among families, surfers, and walkers alike. Its calm waters, picturesque surroundings, and easy accessibility make it a popular choice for those seeking relaxation and adventure.
European Beaches Dominate the Rankings
The study revealed that European beaches overwhelmingly lead in happiness rankings, with 23 of the top 30 happiest beaches located across the continent. Spain’s Sitges Beach took the number one spot with a near-perfect happiness score of 98.42, while Portuguese and Greek beaches also featured prominently.
The Global Picture
Beyond Europe, the list included locations in Mexico, Peru, the USA, Sri Lanka, and Australia, with beaches like Playa Delfines in Mexico (91.47) and Cannon Beach in Oregon, USA (89.11) proving that joy can be found on coastlines across the world.
Plan Your Next Happy Beach Getaway
With Rhossili Bay and Caswell Bay recognised among the happiest beaches in the world, there’s no better time to explore the beauty of South Wales’ coastline. Whether it’s a peaceful seaside walk, a surfing adventure, or simply soaking in the stunning surroundings, these beaches promise a dose of happiness with every visit.
For more information on the world’s happiest beaches and inspiration for your next villa holiday, visit CV Villas: https://www.cvvillas.com/destinations/spain-the-balearics/