Swansea Building Society has appointed two new front-line mortgage managers to further expand its East Wales operations.

Lloyd Williams from North Cornelly has recently been appointed as Branch Manager at the Society’s Cowbridge branch. Williams is currently the Assistant Manager at the Cowbridge branch and has seven years’ experience in financial services. His new role will see him responsible for the branch and mortgage sales/operations in and around the Bridgend/Vale of Glamorgan areas. A fluent Welsh speaker, Williams has been with the Society for over four years.

Laura Cox from Croesyceiliog has recently been appointed as the Society’s new Business Development Manager covering the counties of Monmouthshire and Brecon and Radnorshire. Cox has over 15 years’ experience in financial services, having worked as a mortgage adviser in the Newport/Gwent area and as a Senior Underwriter at another Welsh building society.

Both Williams and Cox will report to Swansea Building Society’s Area Manager, Richard Miles, who along with the Society’s existing Business Development Manager, Martin Lewis, will continue to manage the areas of Cardiff, Gwent and the Welsh Border region.

Richard Miles, Area Manager and Head of Savings at Swansea Building Society, said:

“I am delighted to have Lloyd and Laura join our expanding team in East Wales. The response to the Society’s personal, tailored and common-sense approach to lending since we opened in Cowbridge during December 2017 has been excellent. By increasing our mortgage manager presence, we can focus on developing new business in areas where previously we have been unable to fully focus on.”

Alun Williams, Chief Executive of Swansea Building Society, added:

“I have been delighted with how the team based at the Cowbridge branch have performed since its opening. It is obvious from the feedback received that more and more people in East Wales need the services of a lender that avoids a ‘computer says no’ model and that doesn’t believe in a one size fits all approach to mortgage lending.

“With a focus on opening and not closing branches, our ambitions to expand further and effectively serve communities will be complemented with the additions to Richard’s team in East Wales. We look forward to seeing their growing contribution to the Society in 2020 and beyond.”