How AI Can Benefit A Property Business
AI tools can help property businesses cut costs, enhance tenant experience, and improve investment decisions, a leading expert has said.
Housing and property expert Mish Liyanage, from the Mistoria Group, said when effectively implemented they can also help “futureproof” a business.
“Artificial Intelligence (AI) has moved beyond tech headlines,” he said. “It’s now transforming how industries operate, including property investment and management. For any forward-thinking property business, adopting AI isn’t about chasing trends, it’s a strategic move to enhance profitability, customer service, and operational efficiency.
“For property businesses, AI is not an abstract concept, it’s a practical tool that cuts costs, enhances tenant experience, improves investment decisions, and can futureproof your business. The companies that understand this shift and invest now will lead the next wave of property innovation.”
Here Mish Liyanage outlines how and why AI can be a game-changer in the property sector:
- AI-Powered Property Valuation: Accurate, Real-Time, and Data-Driven
Traditional property valuation depends on manual assessments and market comparisons. AI disrupts this by analyzing vast datasets including transaction history, local amenities, economic indicators, and even social sentiment to provide faster valuations,improved accuracy and dynamic pricing strategies
This empowers investors and agents to act with greater confidence and speed, increasing transactional efficiency and reducing risk.
- Tenant Management Gets Smarter with AI
AI-driven tenant management tools can screen applicants using fair and consistent algorithms, and predict late payments using behavioral and financial data. It can also help automate responses to common queries via chatbots. Performed correctly this can ensure a more streamlined lettings process, fewer disputes, and higher tenant satisfaction.
- Predictive Maintenance: Fix Before It Fails
Using AI and IoT sensors, property managers can detect issues (like a failing boiler or water leak) before they escalate.
Benefits include a reduction in repair costs, prevention of property damage and enhanced tenant trust and retention.
- AI for Fraud Detection and Risk Mitigation
The property sector is vulnerable to fraud, false identities, fake income claims, and forged documents. AI-powered systems can flag anomalies in documentation, cross-reference multiple data sources and identify suspicious activity in transactions
This proactive approach safeguards your business and builds trust with investors and regulatory bodies.
- Personalised Marketing and Customer Engagement
By analysing user behavior and preferences, AI enables hyper-targeted advertising campaigns, tailored property recommendations – and automated follow-ups with leads.
This can significantly increase lead conversion rates and enhance client relationships—key in a competitive property market.
- People, Process, and Technology: Getting the Balance Right
AI implementation isn’t just a tech initiative—it’s a transformation of people, processes, and technology. You can use it to train staff to work alongside AI, reducing fear and resistance. It can also help identify and automate repetitive tasks like compliance checks or scheduling viewings. Finally by choosing scalable, secure platforms with explainable AI features to build trust
For more free advice visit www.mistoriagroup.com
