Airbnb partners with leading location tech app what3words to support booming UK staycations
Meet the rural Hosts on Airbnb whose entrepreneurial flair has led them to open up their space to guests, creating unique and unforgettable travel experiences.
what3words and Airbnb today announce a collaboration in support of the booming demand for holiday properties in the UK, as Brits enjoy increased freedom following the latest lifting of restrictions.
As many Brits look to holiday closer to home this summer, we believe that the UK is set for a travel rebound unlike anything we have seen before. Airbnb has partnered with what3words to make it easier for anyone who wants to take advantage of the anticipated travel surge by Hosting unforgettable stays, such as those based in remote locations in the Scottish lowlands or around any one of the UK’s 15 national parks.
The location of these hidden gems and many unique stays can often be challenging to describe. Traditional addresses don’t always point you to the correct entrance, and postcodes often cover a broad area.
The partnership will see what3words and Airbnb teaming up to inspire potential Hosts with the opportunity that the summer staycation brings, kickstarting with an education Host event, and showing that with a patch of land or a spare outbuilding that can be found easily with its what3words address – any spot has the potential to become an exciting Airbnb stay this summer.
what3words has divided the world into 3 metre squares and given each square a unique combination of 3 random words: a what3words address. The ability for Hosts – whether budding new Hosts or experienced Superhosts, like Adam and Rosie’s Orchard at Aikenhead House with its remote location in the Scottish lowlands – to provide precise locations to their guests is essential to delivering a hassle-free experience.
Nearby travel has made up 82% of nights booked in the UK in 2021 so far and the percentage of rural nights booked for summer has jumped from 23% in summer 2019 to 48% in summer 2021. This sharp rise has led to significantly heightened searches for holiday homes, and entrepreneurial would-be Hosts looking to fill that demand.
With what3words, Hosts can direct guests to the exact entrance of their stay, allowing anyone to share the location of their property hassle-free. The system supports those who wish to explore their entrepreneurial flare by opening up their properties and making use of unusual spaces and plots of land that don’t have their own allocated address such astents, stables, treehouses and barn conversions.
With half of new listings that were both activated and booked in early 2021 receiving their first reservation request within four days, and the average Host pocketing nearly £1,000 last summer, prospective Hosts can now learn more about how much they could potentially earn by sharing their space on Airbnb through the What’s My Place Worth tool.
Examples of those who have listed their special properties with Airbnb using what3words include a barn conversion and beautiful Welsh cottage in the heart of Anglesey, and a luxury apartment renovated from a former stables in the outskirts of the Village of Higher Kinnerton, near Chester.
Chris Sheldrick, Co-founder and CEO at what3words, says, “We already see a huge number of Hosts on Airbnb using what3words for a smooth arrival and check-in process. Guests want to arrive relaxed and on-time, and Hosts want the stay to start like this too. But Covid-19 has brought a new dynamic to this. Having a tool like what3words enables people to address and list any part of their property on Airbnb. It’s amazing to see inspired and entrepreneurial Hosts maximising their properties and turning them into unique accommodation.”
Amanda Cupples, General Manager for Northern Europe at Airbnb, says: “From remote cabins to rural barns, Airbnb provides endless opportunities for adventure across the UK, particularly for those staycationing this summer. Through Airbnb’s collaboration with what3words, Hosts on Airbnb can provide guests with an unforgettable stay, without worrying about navigation. And, with rural travel accounting for almost half of British Airbnb bookings for summer 2021, Brits are more excited than ever to discover these off-the-beaten path destinations.”
“We’re out here in rural Perthshire – and people often arrive after work in the evening when it’s dark and tricky to find. Giving the what3words address means they know exactly where they’re going whether that’s the car parking space, their tent or the next day to find nearby activities,” adds Rosie From Aikenhead House. She continues, “During the first lockdown we saw there was going to be an opportunity for national staycations when restrictions would allow. We decided to put up the bell tent to host extra guests – and it’s been really popular ever since.”