Amazon expands customer donation campaign with leading household brands to tackle hygiene poverty in Swansea this summer

New research shows that more than one in four adults in Wales are worried about being able to afford basic hygiene products in the coming months.

•  Amazon’s You Buy. We Donate. initiative returns from now until 30 June, supporting the Faith in Families Cwtch Mawr project in Swansea, part of the Multibank initiative co-founded by Amazon and former Prime Minister Gordon Brown. Every two eligible products purchased on Amazon.co.uk will trigger a third product donation at no extra cost to customers.

•  Campaign expected to deliver over 200,000 product donations to families across the UK.

•  There are now six Multibanks across the UK, which have distributed more than 8 million essential items to support over 600,000 families nationwide.

Amazon has joined forces with its suppliers of well-known household brands including Reckitt, Unilever and Beiersdorf to deliver over 200,000 essential hygiene products to families in need via The Multibank charity. The campaign will support Cwtch Mawr Multibank in Swansea.

For every two eligible products purchased by customers on Amazon between now and 30 June, Amazon and its supplier partners will donate a third item to The Multibank at no additional cost. All people have to do is visit this page on Amazon.

The campaign launches with new research, commissioned by Amazon, which reveals that more than a quarter (28%) of adults in Wales are worried about being able to afford basic hygiene products, such as toothpaste, soap, or laundry detergent, over the coming months. The research also found that one in ten adults in Wales (14%) have rationed or avoided buying hygiene essentials.

Almost all (93%) of adults in Wales highlighted that feeling clean and presentable is vital for their children’s confidence and mental wellbeing, particularly significant during the upcoming summer holiday period, when school-based support is less accessible.

The Multibank was co-founded by Amazon and former UK Prime Minister Gordon Brown in response to the high levels of poverty and deprivation he had witnessed in his local area in Fife, Scotland. There are now six Multibanks across the UK, which have distributed more than 8 million essential items to support over 600,000 families nationwide. This latest campaign builds on the successful launch of the ‘You Buy. We Donate.’ initiative in January, which saw more than 200,000 hygiene essentials donated to Multibanks across the UK

Eugenie Teasley, Head of Impact, Amazon UK, said: “We know families across the country are facing incredibly tough times, and we want to help. Working closely with The Multibank charity and other businesses, we’ve been able to donate over eight million essential products to more than 600,000 families, but we know there’s much more to do. This summer’s ‘You Buy. We Donate’ campaign is an opportunity for shoppers to easily make a difference, simply by buying their everyday products. Together, we look forward to donating even more items and helping thousands more families get the support they deserve.”

Cherrie Bija, CEO of Faith & Families & Cwtch Mawr Multibank, said: “At Faith & Families, we believe that childhood matters—and that strong families and connected communities are essential for children to truly thrive. In the 2024–2025 financial year, we supported over 108,000 individuals, we distributed more than 471,000 essential goods across our network of charity partners and in Faith in Families community cwtches in Swansea. Every item we provide—whether it’s a blanket to keep warm or toothpaste to brighten a child’s smile—is part of a collaboration of compassion. Together, we are pushing poverty away from our children and restoring dignity to families in crisis. We are grateful to Amazon customers supporting the ‘You Buy. We Donate.’ campaign. Your faith in our work fuels our mission and brings hope where it’s needed most.”

Brands participating in ‘You Buy. We Donate’ include Alberto, By Amazon, Clearasil, Dettol, Dove, Durex, Finish, Harpic, Lynx, Mama Bear, NIVEA, Radox, Shea Moisture, Simple, Sure, Toni & Guy, TRESemmé, Vanish, Vaseline, Veet, VO5 and Woolite.

Transport logistics specialists Palletline will provide free logistics support, handling the storage and distribution of donations to Multibank regional hubs across the UK, with Amazon providing additional transportation routes.

To find out more visit: aboutamazon.co.uk/news/community/amazon-you-buy-we-donate