American Ranch Foods look to further growth as sales of frozen chicken products soar by 70% during lockdown

Recognised for its ranch style chicken range, the Wrexham based frozen food brand which only launched in 2019, has seen sales soar by 70% over the last year as demand for frozen food continues to increase.

According to a  new report, the UK has become a nation of frozen food fans as the Covid-19 pandemic has changed the way Britons shop for their groceries.

The Frozen Food Report by the British Frozen Food Federation (BFFF) suggests that consumers are shopping online more and have bought more frozen food than ever before.

American Ranch offers a range of frozen chicken products including burgers, nuggets, wings, goujons and fillets. Sales of its chicken nuggets in particular are up by 34% year on year.

Consumer demand for the brand’s products have soared with its list of stockists trebling from three in 2020, to 10 in 2021 with stockists including the likes of B&M and Heron Foods. American Ranch also recently agreed a deal to supply over 300 Spar stores in the Midlands and South West.

The Frozen Food Report also states that in 2020, shoppers spent an extra £872 million on frozen food due to a lower frequency of shopping trips and the added convenience of frozen goods.* This can be seen in American Ranch’s success with an impressive turnover in just its second year of trading.

Alex Wantling, Foods Retail Manager at American Ranch commented: “The demand for frozen food is increasing rapidly as families change the way they shop and look to enjoy great tasting food on a budget.

“People rely on products like ours as they are well priced and a quick and easy choice that caters to busy family life. People are also increasingly looking to shop more sensibly to help keep costs and food wastage to a minimum, which makes frozen food a great choice for the sustainable shopper.

“We have put significant investment into ensuring we are offering the best possible quality ingredients and this is something that really sets American Ranch apart from competitors. We have also created a strong marketing campaign to push the brand. These two factors combined have helped us to secure deals with some of the UK’s biggest retailers.

“As a young brand versus those with a huge heritage we are incredibly pleased with how things are going. We are seeing a very exciting curve in the frozen food market right now and this is reflected in the continued interest from new stockists.”