Swansea Building Society has shown their commitment to their local club by signing a three‐ year partnership agreement that will also see them sponsor one of the most exclusive hospitality lounges at the Liberty Stadium.
It means the executive lounge on the third floor will now be officially named the Swansea Building Society Lounge. Founded as a mutual building society in 1923, Swansea Building Society is one of only three remaining mutual societies in Wales.
It is also the only building society or bank with its headquarters in west Wales.
Swansea City chairman, Trevor Birch, said: “Swansea is such a great city and for one of its major institutions to become a partner in its local football club is tremendous news.
“The football club is all about its community and our aim is to keep attracting and working with local businesses to the benefit of everyone.
“The core objectives of the Society resonate with our desire to forge local relationships and we are delighted to have them on our team.”
Alun Williams, chief executive of Swansea Building Society, added:
“Swansea Building Society’s mission statement is ‘to maintain and enhance its reputation as an independent financial institution in Wales.’ The Society’s principal objective is the provision of mortgages secured on residential property for the use of members, particularly in the south Wales area. These mortgages are funded by personal savings deposited in a variety of traditional branch‐based savings accounts.
“By maintaining our core values of exceptional customer service and offering customers a personal face-to-face experience, we have enjoyed strong growth in recent years, which has allowed us to also expand our footprint across the region. We have been opening branches, rather than closing them as so many other financial institutions have been.
“Combined with our flexible approach to lending, particularly for properties outside of the standard criteria of other lenders, and our strong focus on community, we feel we are now set on a very positive path for further growth and prosperity, which we can now celebrate alongside our new partner Swansea City.”