Bluestone becomes the first company in Wales to receive ‘Customer Experience Excellence Mark’

• The Resort is officially recognised for its commitment to exceptional CX
• Bluestone is one of 15 businesses across the UK to receive the Excellence Mark

Bluestone National Park Resort in Pembrokeshire has set a new bar in the tourism industry as it leads the way in Customer Experience (CX), becoming the first business in Wales to receive the coveted insight6 CX Excellence Mark.

Today, price rarely differentiates businesses – experience does. Understanding how customers and employees perceive your business is crucial to remain competitive as customer expectations continue to rise.

The insight6 CX Excellence Mark recognises businesses that consistently go above and beyond to put their customer at the heart of the business and signifies a seal of approval from the UK’s leading CX experts.

Claire Lewis, Head of Guest Experience at Bluestone, said: “Receiving the insight6 CX Excellence Mark is a real honour as the team has worked incredibly hard over the past few years to ensure that we deliver the best for our guests at every level.   

“We found investing in understanding our guest’s experience on a broader level has provided us with invaluable feedback to enhance our day-to-day operation. Part of the process means having all your team invested, and when your team is happy, this only enhances your customers’ experience, and vice-versa.

Through our journey, we have realised the importance of viewing the business through the eyes of our guests and actively seeking feedback. Even if you are doing things well, you may not appreciate the elements your guests truly value or where you could make things even better.”

Bluestone is one of just 15 businesses across the UK to receive the insight6 CX Excellence Mark this year.

Mel Evans, CX Director at insight6 South Wales, added: “To deliver CX Excellence, a business needs to embed a clear and strong customer ethos throughout. Businesses that receive the CX Excellence Mark consistently consider the customer impact of every key decision. 

“They strategically design their customer journey – whether that be online, by phone or in-person – to deliver an outstanding experience based on research. And they regularly test and monitor performance to remain at the top of their game.”

To find out more about the CX Excellence Recognition Scheme visit www.insight6.com/cxexcellence. Companies looking to elevate their CX can contact their local insight6 CX Director for a free, no-obligation review of their current CX strategy.