Brecon Carreg set sustainability benchmark at Cardiff Bay Run

Brecon Carreg have made another stride towards a greener future for Run 4 Wales events by using bottles made from more than 50 percent recycled plastic at the Cardiff Bay Run.

More than 6,000 runners will kickoff another blockbuster calendar of mass-participation events through Cardiff’s historic Bay on Sunday 29th March. And the event’s title partner will use the popular race to launch their new 51 percent recycled plastic bottles.

In an era of rapidly escalating climate change, resource depletion, plastic pollution and species extinction, the necessity of taking action to minimise our environmental impact has never been as strong as it is today.

The bottles provided for this year’s Brecon Carreg Cardiff Bay Run will contain more recycled plastic than ever before, meaning more than half of the plastic used to hydrate runners at this year’s event has been recycled.

The 330ml bottles are the smallest bottles produced by Brecon Carreg which ensures runners are suitably hydrated whilst minimising the amount of plastic used on the course.

Brecon Carreg Marketing Manager, Jenna Bissel, said:

“This is a huge step forward in our sustainability and packaging commitments at Brecon Carreg. We know how hard Run 4 Wales work to reduce the environmental impact of their races so we are very proud to introduce 51% recycled bottles to the Cardiff Bay Run.”

Brecon Carreg’s commitment to create more sustainable events aligns perfectly with Run 4 Wales’ Green Action Plan. The Environmental policy, which can be found here, outlines the brave strategy to become the standard bearers for sustainability in the field of mass-participation events.

Run 4 Wales Chief Executive Matt Newman said:

“As a company who are determined to lead the way towards a more sustainable future in the events industry, we were delighted when Brecon Carreg announced the launch of their 51 percent recycled plastic bottles.

“To achieve our environmental ambitions, we recognise the need to be brave in pioneering new options, engaging participants in our goals and challenging the status quo in the mass participation sports event industry.”

Time is almost up for runners who want to secure their spot on the start line on March 29. To secure a late entry head over to www.cardiffbayrun.co.uk/.