New research shows that this year Welsh households are bracing themselves for a ‘Zoom Christmas’ in preparation for further Welsh Government restrictions in the coming weeks.

In a YouGov poll commissioned by Park Christmas Savings, video technology such as Zoom, Skype and FaceTime, will be embraced by 1 in 3 Welsh (32%) adults who celebrate Christmas.

Almost half (48%) of those likely to have a video conference Christmas sighted fears around the rising spread of Covid-19 as the key reason they will be embracing video-calling, rather than face-to-face contact with family and friends.

However, the second most common advantage of a Zoom Christmas was deemed to be the chance to avoid having to visit family and friends we’d rather not have to put up with! Almost 1 in 3 (31 %) of those likely to have a Zoom Christmas considered this an unexpected bonus of having to remain in a Covid bubble this year.

Saving time, money and convenience (17%) was sighted as the third most common reason why Welsh people will turn to video technology.

The research also revealed that lower income households are the least inclined to choose a festive video call to connect with loved ones, with only a quarter  revealing they are likely to embrace the technology, compared to wealthier adults (ABC1s) – more than a third (34%) plan on having a Zoom festive season.

Almost a 40% of households expect to spend less this year as the impact of Covid takes its toll on Welsh household Christmas shopping budgets.

Sebastian Dubois, Product Manager at Park Christmas Savings, the UK’s most popular Christmas savings club with over 350,000 customers, said: “Our poll shows that this year Welsh households are adapting to a whole new way of experiencing Christmas. It’s wonderful that families can embrace technology and still connect.

He added: “However, the impact of Covid has clearly resulted in a tighter budget for Christmas 2020 in Wales. Budgeting ahead for Christmas with Park is one of the best ways to get the most out festive time with our families to free up more time for connection and joy with one another.”


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