New research conducted by JET – one of the UK’s leading fuel brands – can reveal that: a good looking/well-presented site (64%), competitive pricing (55%) and clean toilet facilities (45%) are the top three influencing factors for women drivers from Wales when choosing a service station.
The research, conducted online among women drivers 18+ and nationally representative in February 2023, can also reveal that a safe environment (41%), all pumps/fuels available (33%) and pay at the pump facilities (29%) are also important factors for women drivers.
“As our programme of re-imaging/refurbing sites across the UK comes to an end – it is gratifying to know that many of the improvements and upgrades made have been identified as being important to women when it comes to service station choice.” Says Áine Corkery Manager, Brand, UK Marketing Phillips 66 Limited “We aim to provide a safe, well-lit, cared-for environment with an emphasis on great service designed to get customers back on the road quickly and safely.”
The top 10 factors as identified by women drivers from Wales also included: friendly/efficient service (27%), a known or trusted brand (26%), well-stocked retail facilities (24%) and clear signage (23%).
There are 300 JET branded service stations nationally – all sporting the eye-catching iconic blue and yellow branding.
About Jet:
- JET is a leading fuel brand marketed by Phillips 66 Limited and JET Retail UK Limited in the UK, with a well-established UK network of independently owned/operated and company-owned service stations.
- Phillips 66 Limited is proud of its JET heritage and its reputation for providing competitively priced fuel, excellent customer service, and a wide range of value-added forecourt services.
- The JET brand is a British brand which was established in 1954. For more information on JET, please visit or contact us via jetlocal.co.uk