Growing Welsh PR agency makes senior appointments
Leading Welsh PR and marketing agency Effective Communication has promoted two longstanding staff members to director roles to help drive further growth while maintaining the very best service delivery.
Effective Communication, which was established by Alastair Milburn in 2004 and supports organisations with their PR, marketing and digital communications, has promoted Katherine Kennedy to operations and people director and Rhys Gregory to commercial director.
PR specialist Katherine joined Effective in 2012. In her time at Effective, she has worked on countless client campaigns and has latterly played a vital role in shaping the business as it looks ahead and continues to adapt its service offering to reflect changing habits and platforms.
Katherine said: “In my new role I will be responsible for overseeing the day-to-day operations of the business and ensuring that we deliver for our clients, while supporting and developing our extremely talented team.
“We were recently shortlisted as Employer of the Year at the Cardiff Business Awards and this is some recognition for all the hard work we’ve put in to make sure that Effective is a great place to work.”
Rhys, who specialises in digital marketing and communications, also joined Effective in 2012.
Rhys said: “When I first started at Effective we were in the very early stages of developing the social media and digital side of our business. Since then, the digital arm of the business has grown to such an extent that it is now a major component of our offering.
“Effective as a business is constantly evolving and, in many ways, it is hardly recognisable as the company I joined in 2012. It has been very gratifying to work alongside Alastair and the team to help the business grow and evolve.”
Alastair Milburn, managing director of Effective Communication said: “As we approached our 20th anniversary in the third quarter of 2024, it felt like the perfect time to take stock of the business, assess all that we have achieved to date, and consider what we want to do next. My ultimate goal is to continue to build a business that is sustainable, resilient and thriving, and Katherine and Rhys are integral to those plans.”
Effective was founded in 2004 by the then South Wales Echo editor Alastair Milburn.
For more information about Effective Communication, visit www.weareeffective.co.uk