Head45 Talks About the Importance of Responsive Web Design to Improve Your Ranking Position
Written by Nilesh Kabaria
Websites are the best information source for businesses. Website rankings are an essential part of digital marketing strategies for modern businesses. So, are you looking for the best solutions to improve your SEO Cardiff rankings?
Out of all the possible options available to digital marketers, having a responsive web design is one of the best solutions. Hence, many businesses look to create structurally and visually responsive website designs.
The popular web design Cardiff ensures that a highly responsive website adds to the business’ dedicated SEO strategy. Let us go through all about the responsive web design details and its importance in increasing SEO rankings.
Responsive Web Design: What is it?
Is my website responsive?
Well, there is no need to search for the definition of responsive web design. Responsive web design or RWD creates web pages that are easily read on different screen sizes and devices. Hence, it is all about accommodating websites on different devices for increased interaction.
The leading web design agencies in Cardiff help businesses create accessible and easy-to-navigate websites. It aids the improved customer experience which is one of the key concerns of digital marketing.
Importance of Responsive Website Design for Improving Ranking Position
After having a brief about responsive web design, here you’re at the key importance of these designs. It helps to increase the SEO ranking position in the following ways:
1. Increased social sharing
Firstly, highly responsive websites earn several social shares. Visitors share your website with their friends or colleagues which increases your website traffic.
Happy visitors on a responsive website love to enjoy content and share it on different social media platforms. Many web developers create responsive websites with social sharing capabilities. It significantly increases the social media presence of your business.
2. Reduced Duplicate Content
Many businesses end up creating duplicate websites for mobile and desktop interfaces. This confuses the search engines while ranking these websites.
Thus, the web design Cardiff companies ensure a single and mobile-responsive version of your website. It is easy for companies to manage any other duplicate content issues.
3. Reduced Bounce Rate
The frequency of the website visitors opening your website and then leaving it is your website’s bounce rate. Clearly, a high bounce rate is not desired at all.
A high bounce rate can be due to low-quality web information or long loading speeds. Further, visitors having a negative experience on your website will close it immediately.
Having a highly responsive website is all your need when it comes to reducing your bounce rate. Visitors love to explore websites with precise information and attractive designs.
4. Increased Page Speed
One of the important factors in managing the search engine optimization of your official website is its page speed. The time taken by the web page to load information can make or break a visitor’s interest in your company.
Hence, the different web design Cardiff companies understand the worth of increased page speed. It is ensured using a highly responsive web design. The websites are optimized to load the information quickly without any delay.
The higher the responsiveness of your website, the quicker it will respond to the visitor’s inquiry. Further, these increased page speeds are useful for different desktop and mobile devices.
5. Improved Customer Experience
Does your website adopt a user-focused approach?
Having a highly responsive web design does the right work in offering user-focused content amid increasing competition. The website visitors who’re potential customers love to go through the complete content.
Not only this, businesses can quickly convert these visitors into subscribers or leads. Hence, a highly responsive website is the key to increased customer satisfaction.
6. Increased Usability
Will you search for information on any website having a cluttered design?
The answer is a big no.
The time for which website visitors stay on your web page is an indication of its usability. The lack of useful information, mismatched designs, and fluff content make visitors disinterested in your website.
Thus, all leading web development Cardiff companies pay special attention to website responsiveness. It should be accessible, easy to navigate, and interactive. This automatically encourages the visitors to stay on the website.
7. Contributes to Google’s Mobile-First
Last but not least is the compliance of the responsive web design to Google’s mobile-first policy. With the increase in mobile users and Google’s mobile-first policy, businesses must create websites adaptable to mobile screens.
Hence, Google ranks websites optimized for mobile devices higher than other websites. Any responsive and user-friendly website is inclined toward Google’s algorithm.
Key Takeaways
So, it is easy to understand the importance of responsive Cardiff web designs. A responsive website is key to increased social share, improved page speed, and increases customer experience. These interactive websites aid Google’s mobile ranking approach and increase usability. Further, it helps reduce bounce rates and avoid duplicate content.
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About the author: Nilesh Kabaria
Nilesh Kabaria, the Director of Head45 Limited, is a passionate and experienced marketer. An expert brand strategist, he leads a team of talented digital marketing & technology enthusiasts who arduously work to help clients make it big in the digital world. He utilises his creative energy and experience to pen posts that are useful and enriching for information-seeking readers.
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