Helena Warne joins Bibby Financial Services to drive growth for SMEs in Wales 

BFS boosts Wales expansion with strategic new appointment in Invoice Finance team 

Bibby Financial Services (BFS) has appointed Helena Warne as Business Development Manager for Wales to grow its funding support for businesses throughout the country.

Helena brings over 25 years of financial services experience to her new role. At Lloyds Banking Group she covered the Wales region for seven years, specialising in Invoice Finance. And in her role as Area Director, Helena led a team of over 10 commercial banking relationship managers.

At BFS she will join a dynamic team and deliver bespoke invoice finance solutions to help SMEs unlock cashflow and drive growth. Helena will be based in BFS’s office in Bristol and, as a fluent Welsh speaker, is well positioned to deliver success for businesses across Wales working with SME owners and intermediaries alike.

Commenting on the appointment, Steve Bentley, Head of Sales for South West UK at BFS said: “Our research shows that 44 per cent of SMEs are now more likely to use external finance compared to six months ago, presenting a perfect opportunity for BFS to support for the growth ambitions of SMEs across the UK. Helena is a brilliant addition to the team –with deep expertise in Invoice Finance and a regional understanding of the Wales business landscape, she is well placed to support the businesses that contribute to a thriving regional economy.”

Helena Warne commented: “I’m thrilled to join BFS and reconnect with business leaders and introducers across the Wales region to address their funding needs and set them up for success. With BFS’s reputation as a leading independent financial services provider, I’m eager to combine my own local expertise and BFS’s flexible approach to meet the unique cashflow solutions of businesses across the region and support their growth ambitions.”