How to Get Your Business Noticed on the Street
You might run a wonderful business with stock that appeals to a large target audience. However, it is unlikely that your company will be successful for a long time to come if your potential customers do not know that you exist. It is easy for passers-by to walk in front of your shop without even realising that it is there, especially if you have not put the correct physical marketing methods in place. Then, here are some of the biggest tips that you can follow to get your company noticed on the street.
· Invest in a Vibrant Sign
Every business needs a sign outside it saying who they are and what their company name is. However, this should not be any old sign. Instead, you should try to create a vivid placard that will give your customers a great first impression of your venture and make them want to find out more. This sign should also showcase the type of company you are, including the products that you sell, and should be created with your target audience in mind. For instance, if you want to appeal to young people, you might choose neon graphics and a funky font, whereas you might want to opt for more formal and serious writing if you are trying to attract older professionals. Most importantly, though, this sign should be clear and easy-to-read from some distance away, or else you might find that your possible customers still miss it entirely. This means that you should look at the signs that companies like Sign Man in Gloucester can offer you.
· Try QR Codes
Although, as a brick-and-mortar store, you might rather ignore it, technology is taking over. Technology can make business harder for many entrepreneurs and can increase your competition. However, it can also be of use to you. For instance, you might design to place QR codes on your posters and around your store, as well as certain spots in your town. When a curious local scans the QR code in question, you might soon be able to convert it into a customer. This QR code might take them to your website, information about your company, and where they can find you in the area. By trying QR codes out with a simple QR creator, you will be able to drive your business forward into the 21st century in a savvy manner.
· Get A-Boards
While people might easily walk by your shop without even noticing that you are there, especially in this modern era when everyone has their eyes trained on their mobile phones, it is more difficult to ignore an A-board. A-boards can make excellent additions to your marketing strategy, as potential customers might all but trip up these features. By placing them outside your shop, you will be able to send messages to shoppers without even having to entice them into your shop or encourage them to look in your window. You might decide to place one of your posters in this A-board, or you might opt for a blackboard version on which you can draw fun puns on, or give your customers notice of any special deals that are happening in-store. This friendly way of speaking to your customers directly can intrigue them into stepping foot into your retail space.
· What About a Mascot?
Although your staff members might groan at the thought of wearing a hot and furry costume all day long, there is nothing like a mascot to attract attention and create hype, especially if this is a mascot that you have created yourself. You might even decide to write a story for your mascot that links this furry friend to your company and your wares and helps your customers to feel a connection to it. This mascot can, at the very least, offer a photo opportunity for local people, and these photos might be posted on social media, with your shop- and your signage- in the background.
· Get Your Customers’ Tastebuds Going
If you own a restaurant or sell food on your premises, your customers are more likely to be tempted to buy your products if they know what they taste like and if they know that their money is not going to waste. This means that you should consider setting up tasters for your customers and sending a team member to stand outside and get people to try the delicacies that you have on offer. This is especially the case if you are selling unusual or foreign food that they might not have had the opportunity to try before.
