How to take your business entertaining to the next level
As a business owner, you are likely at some point to have to host an entertainment event. This might be a sales conference, during which you introduce new products to your customer base, a networking event, where you are trying to entice new clients, or simply an end-of-year celebration for all your staff and customers. However, how can you make sure you really impress during your events? Read on to find out how to take your business entertaining to the next level.
- Bring in outside catering
Your guests will require refreshments during your event, but they are unlikely to be impressed by a few soggy sandwiches and lukewarm glasses of cheap wine. On the other hand, you do not have the time to spare to prepare fancy buffet spreads. Take the stress out of catering by bringing in outside catering. These entertainment professionals are often experienced in catering for business events and will work with you to provide food and beverage options that are appropriate for your event, whether that means a sit-down meal or a buffet. Various dietary options are taken into account when planning the menu, and serving staff are often provided. Outside caterers remove the responsibility for providing guests with food and drink from you, freeing you up to concentrate on your responsibilities as a business host.
- Take care when setting tables
If you are having a sit-down meal, take care over setting the tables to provide a smart, professional impression – mismatched chairs and paper napkins are unlikely to fill your guests with any excitement for the event ahead. Using matching sets of sterling silver cutlery from Lincoln House will add a look of sophistication to your event; plus, by getting great quality cutlery, this will last for years to come and be the perfect accessory for all of your events!
Making sure that plates are unchipped will show your brand as one that cares, but you could also cover your tables with branded tablecloths for a smart, corporate feel. Furthermore, take some time to consider the seating plan to ensure that your event is useful for networking and strengthening business relationships.
- Goodie bags
As a gesture of goodwill, you might want to supply your delegates with goodie bags at your event. Make sure that these include promotional materials for your business, such as recent catalogues and business cards, so that delegates have a ready visual reminder of your products and have your contact information to hand. You may want to include some small gifts – branded pens and notebooks are always useful, particularly if your event involves presentations of information that guests may wish to note down.
- Consider entertainment
To make your event even more memorable, you could consider having entertainment, if appropriate. A string quartet playing during pre-dinner drinks will set an elegant tone for a formal event, whereas you might decide to host a fun disco for your celebratory end-of-year party. Or, why not think of a slightly more unusual form of entertainment for your event? For instance, a magician moving around tables and showing groups of guests various magic tricks is sure to get people talking.