How to Write a Great Job Description
In order to attract and retain top talent in your field, you must learn how to write a great job description. It may not necessarily top your list of priorities as an employer, but it can have a dramatic impact on the number of applicants that are drawn to the position as well as how your company is viewed by competitors in your field. If you are looking to familiarise yourself with a number of helpful tips and tricks, continue reading.
Keep the job title short and simple
In today’s digital landscape, it is common for recruiters to write job descriptions with job titles that are too wordy or wacky. If you are looking for a social media assistant, for example, avoid advertising for a social media whizz or digital guru. This may succeed in making your business appear cool and fashionable, but it can also result in your job description getting lost in the pile. This is because the vast majority of job seekers search for vacancies by typing into a search bar and are far more likely to keep it short it simple.
Include any employee benefits
If you are writing a job description for a highly competitive or brand-new position, you must include any employee benefits that the successful candidate will receive upon initiating employment with your company. This can be the difference between the right person applying for the position and continuing their search elsewhere. It can be as simple as stating that they will receive exciting benefits to mentioning that you have implemented a top-rated employee benefits system, such as Zest employee benefit platforms.
Focus on career progression and growth
If you are looking to attract and retain employees that are interested in climbing the ranks within your company, you must focus on career progression and growth whilst writing a job description. This can allow you to differentiate between candidates seeking short-term employment and candidates on the hunt for long-term development as they advance within their new role. In order to ensure you are interviewing the right candidates, it may also benefit you to ask how they plan to focus on their career progression and growth if they were to be offered the position.
Describe your company at length
If you are a small or up-and-coming business looking to expand, you must describe your company at length in your job description. This can provide prospective applicants with everything they need to know ahead of time and allow you to find out who did their homework and, therefore, who is committed to the role as well as the growth of the business as a whole. In order to do so, you must explain the history of your brand, outline your short-term and long-term goals, and how their role will fit into these factors on a wider scale. It may also be worth clarifying why you are hiring for the specific position and whether or not it has the potential to be adapted or promoted in the future.
If you are in the process of hiring for a brand-new position or just looking to grow and develop as a small or up-and-coming business, you must learn how to write a great job description. It can allow you to attract and retain top talent in your field and improve your brand’s reputation within your chosen industry or sector on a global scale. In order to do so, you should keep the job title short and simple, include any employee benefits, focus on career progression and growth, and describe your company at length.