Creative ideas when using custom stickers for marketing

Are you part of a marketing team that’s looking for new ideas to grow your brand? Maybe you need alternatives or complementary tactics to your core marketing channels?

In this article, we’ll share with you some creative ideas on how you can use custom printed vinyl stickers in your marketing. We’ll show you some of the hidden gems of ideas centred around stickers to help grow your business to the next level.

So let’s get straight into it. Firstly, why bother using stickers in your marketing?!

Stickers are often overlooked but are a brilliant tool to help grow your business. They’re particularly great for 2 reasons;

  1. They cost very little, meaning they’re low-risk to try and are easier to get a higher ROI.
  2. Giving a sticker isn’t thought to be a selling tactic; it’s perceived as a gift. Giving gifts improves sales because of the rule of reciprocity. The receiver feels compelled to return the favour.

Now we know why stickers are great; how can you use them to grow your business?

1. Add stickers to your product’s packaging

Getting stickers with your brand on in the hands of your loyal customers is a great thing. Hopefully, they’ll stick them on their phone, laptop, or elsewhere and represent your brand every time they commute.

There are 3.3bn namings of brands every day, and most happen offline, according to Google. So why not try to supercharge this by triggering people to talk about your brand when they see your logo.

2. Leave a sticker after delivering excellent service

This idea is for owners of businesses who provide a service, particularly something like boiler maintenance or electrician.

If you’ve recently serviced a boiler, you could try leaving die cut labels with your logo & contact details. It means your customer can always find your details instead of looking for the business card you gave them.

3. Experiment with guerilla marketing

This is one of our favourite ideas, as stickers are ideal for guerilla marketing. Guerilla marketing uses unconventional means of communication to deliver your brand message.

Check out this idea below, how some simple cleaning of the street & a sticker can deliver such an impactful message.


We love guerilla marketing if done responsibly and ethically and think it’s well worth getting your thinking caps on to see how you could use this as inspiration for your own campaign.

4. Try large floor stickers

Floor graphics are everywhere since the pandemic started. They are a vital part of delivering an essential message & keeping us safe.

However, have you seen one that’s super creative, and you thought, wow, they’ve really thought about this and have improved my experience with the brand?

I thought not! Why not change your social-distancing floor sticker into a memorable experience? There’s no extra printing cost, just a little designer time and a bunch of creativity.

And that’s it – 4 creative ideas when using custom stickers for marketing. If you become a regular user of stickers, it’s probably worth partnering with a label printer who understands your brand and can help add value.

If you have any questions about what we’ve said, please leave them below.

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