Everyone has an M&S Foodie favourite and from Wednesday 1st July, they’re once again becoming collectable toys as M&S Food brings Little Shop to the nations’ families.
Little Shop comprises 25 iconic M&S products, made into adorable minis for customers and their families to collect, play with and keep, building their very own M&S Little Shops. We know many families are still playing with last year’s collection, so this is primed to be the activity of the summer, aimed at parents with children aged 4-9 – with big kids more than welcome too!
Now more than ever, finding something fun and engaging for the kids to do over the holidays is a must, which makes Little Shop 2 the ideal way to keep families entertained this summer. Running across England, Wales, Scotland, Northern Ireland, and for the first time in the Republic of Ireland whilst stocks last.
M&S Food has listened to feedback from last year to make Little Shop more sustainable than ever before. Starting with the materials, M&S has made more minis out of sustainable paper and card, and has recycled old washing machines, fridges and drinking bottles to make the rest. All the collectables are made to be durable and long lasting so they can be played with again and again, but should customers no longer wish to use them – they can pass the minis to friends or family, or alternatively recycle the paper and card minis at home and the plastic ones at M&S’s Recycle Boxes in-store. Any leftover plastic minis will be turned into playground equipment and store fittings. For more information please click here.
It’s super easy to take part in this collectable promotion whilst customers are on their weekly shop, with a mini available at the till for every £20 spent at M&S Food. Ensuring kids both big and small get a surprise every time they receive a Little Shop collectors pack, collectables are given out in concealed paper packets and must be opened to reveal the mini M&S icon inside. Alongside the collectable, the pack includes a fun collector’s card with a joke and facts about the product.
We can also reveal that this year, our rare collectable is in fact a Golden Colin the Caterpillar – with only 1000 in circulation, will you be lucky enough to find one?