New food waste recycling campaign launches to drive more Bridgend households into action

copyright Lisa Baker 2021

Bridgend County Borough Council has wrapped five collection vehicles as part of a wide-spread campaign to boost household food waste recycling participation throughout the county borough.

Using existing ‘Be Mighty. Recycle’ creative artwork, the vehicles have been wrapped in imagery highlighting the ‘Power of Food Waste’ and how food waste can be recycled into climate change-fighting renewable energy in Wales.

The local authority was awarded grant funding for the vehicle wrapping and other campaign materials, as part of a nation-wide campaign from WRAP Cymru and Welsh Government to improve its recycling rates, thereby supporting the Welsh Government’s goal of becoming a zero-waste nation by 2050 and for Wales to become the no.1 recycling nation in the world.

The 7,601 tonnes of the food waste collected from homes in Bridgend County Borough is recycled locally at an anaerobic digestion plant in Stormy Down that is used first to generate electricity to power local homes before being ploughed back into the food chain as organic fertiliser (6,080 tonnes*), which will be applied to around 3,000 acres of nearby farmland.

Cabinet Member for Climate Change and the Environment, Cllr John Spanswick said: “We are pleased to secure this funding from Wrap Cymru and Welsh Government, and to be able to participate in the ‘Be Mighty. Recycle’ campaign, which has been called Wales’ most ambitious recycling campaign to date.

“The five collection vehicles look fantastic and are certain to capture the attention of residents across the county borough.

“We hope this awareness campaign will encourage those households who are not yet participating in our food recycling collections service to do so.”

To find out more about recycling in the county borough, or to request food waste bags, please visit the council’s website.