Low Cost Vans unveils its first ever TV advertising campaign

Low Cost Vans has unveiled the launch of its first ever TV advertising campaign thanks to the SME Support Scheme from Sky Media.

Low Cost Vans is a leading UK van leasing and van contract hire company based in Skewen, Neath. In early 2020 the company launched two new businesses: First National Cars, which specialises in car leasing, and First Electric Vehicles, which will help and encourage its customers switch to environmentally friendly electric vehicles when their leases are due for renewal.

On the back of this and despite the coronavirus pandemic, the business has grown rapidly in the last 12 months, gaining an additional 10 staff including a new analyst, a new head of marketing and a new director of compliance. Its growth plans now include the recruitment of around eight new members of staff to further boost its existing team.

Rod Lloyd, Managing Director of Low Cost Vans, said:

“The impact of the coronavirus on local areas in South Wales has been huge and we wanted to focus on this through our advert storytelling. Low Cost Vans never shut its doors, we just stayed reactive and determined to put a best foot forward to support new and existing customers nationally and in Wales by home working and offering solutions for aspects of our business.

“Our main message to customers is that we are open and operational – Sky AdSmart has allowed us to do this by tapping into our target market on TV, something we had never done before. This seamless approach and on-hand contact for support has been something we’ve never experienced before. We’d like to say a big thank you to Sky AdSmart and Shutterstock for use of their library content.”

Kate Johnson, Head of Marketing at Low Cost Vans, said:

“As an innovative, customer focused business we were keen to pursue organic forms of marketing that suited the tone and tempo of the current climate. We found out about the SME Scheme and applied straight away, determined to win a spot on Sky. When we got the news we’d actually secured a place we got to work right on delivering an advert that spoke to our core market and told the story of the struggles that COVID19 has caused for SME businesses, sole traders, communities and the like. We are overjoyed with the final product and the response we’ve had to our advert, we will definitely be using TV advertising in the future.”

The campaign will be delivered via AdSmart from Sky, the market leading addressable TV platform, that easily enables brands to advertise on TV by focusing on the audiences that matter to them. This revolutionary technology means TV advertising campaigns can reach audiences across the country based on household make-up or thousands of lifestyle attributes, or a range of regionality options including postcode area and a drive-time distance from store. In only targeting audiences that matter to the business, brands can be assured that their advertising will be relevant, accessible and drive business results.

The SME Support Scheme was launched by Sky Media to support the nation’s businesses and get them back on track following the unparalleled disruption caused by Coronavirus. Due to overwhelming interest, the scheme was extended to a further 150 businesses providing a total investment by Sky Media of £2.5 million.

David Sanderson, Director of AdSmart Local & Development at Sky Media, said:

“SMEs have a voracious appetite for targeted TV advertising at the moment. As lockdown eases more brands are returning to TV every day and advertising via AdSmart allows companies to reach their target audiences and help establish a new form of business confidence.”

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