Nine courageous men open up about coping with grief to mark 2wish’s men’s bereavement campaign
2wish, the charity dedicated to supporting families who have lost a child or young adult suddenly, has today launched a powerful new men’s bereavement awareness campaign aimed at breaking down the stigma surrounding male grief.
At the heart of the campaign is a deeply moving video featuring nine courageous men – eight fathers who have each lost a child suddenly, and one young man who tragically lost his girlfriend.
In the film, they share their raw and honest experiences of grief, talk openly about their darkest moments, and reflect on the strength it took to reach out for help – particularly from 2wish.
The campaign is a direct response to the emotional isolation many men feel after sudden loss, especially when they feel they are expected to be stoic and strong. The video seeks to dismantle those expectations by highlighting the power of vulnerability and connection.
The men in the film are Jonathan – Osian’s Dad, Jamie – Deacon’s Dad, Miles – Millie’s Dad, Taylor – Ada-Grace’s Dad, James – Billy’s Dad, Andy – Hattie’s Dad and Andy – Indie’s Dad, Phil – Bran’s Dad and Theo – Ruby’s boyfriend.
They talk candidly about the coping strategies that helped them survive and begin to heal, the critical points at which they allowed themselves to accept support, and the life-changing role 2wish played in their journeys.
Andy – Dad of Indie said, “It’s indescribable to say how it really affected me at the time. I remember being very numb to the idea we were losing our daughter.
“Grief was described to me as a stone in your pocket… It’s nice having somebody at 2wish to be able to message if the rock’s heavier and to know that support is there if we need it.”
Each story reinforces a central message – it is not weak to grieve – and it is never too late to ask for help.
Rhian Mannings, founder and CEO of 2wish, who created the charity after the sudden loss of her husband Paul and one-year-old son in 2012, said:
“This campaign is one of the most important we’ve ever launched. Far too often, men feel they have to suffer in silence, and that pain can become unbearable. My husband Paul’s passing stresses the importance of support being available in times of unimaginable grief. If 2wish existed when George passed away, Paul may still be with us.
“I am in awe of the men who stepped forward to share their stories so openly and honestly – they are helping to change the narrative around men and mental health. Their bravery will save lives. I want to thank each of them from the bottom of my heart.”
For more info, visit 2wish.org.uk
