North Wales the most popular choice for multi-generational staycations, new research reveals
Over a third (36%) of Brits are planning a 2022 holiday with their grandparents or grandchildren, with Cornwall, North Wales and the Yorkshire Dales amongst the most popular destinations, new research has revealed.
Park Leisure, the luxury holiday park operator, surveyed Brits about their future family holidays and found that almost a quarter (23%) are more likely to go on a multi-generational trip now than they were before the pandemic.
After spending so long apart, the nation is clearly keen to make up for lost time and Cornwall is the preferred choice, with nearly half (49%) of Brits considering the coastal county for their next family break.
Its neighbour Devon isn’t far behind (43%), while the Yorkshire Dales (24%) and North Wales (20%) are also favoured choices.
The ten UK hotspots for 2022 whole family holidays are:
1) Cornwall – 49%
2) Devon – 43%
3) Lake District – 33%
4) London – 25%
5) Yorkshire Dales – 24%
6) North Wales – 20%
7) Scottish Highlands – 20%
8) Whitby – 18%
9) Norfolk Broads – 18%
10) Dorset – 17%
Cornwall and the Yorkshire Dales are the most diplomatic destinations for families, as they both feature in the top five for both grandchildren and grandparents, but there is some variation further down.
While Dorset is the fifth favourite location for grandparents, it ranks a lowly 25th for grandchildren. Similarly, London takes third spot for youngsters, but is only 14th for their elder relatives.
However, both age groups agree that family holidays make them feel closer (29%) and such trips are the highlight of their year (25%).
In fact, more than a fifth of Brits (22%) would rather go on holiday with their grandparents or grandchildren than their friends. Even Gen Z (18–24-year-olds) and millennials (25-34s) are onboard, with 22% and 18%, respectively, favouring family trips over holidays with mates.
Lisa Williams, director of marketing and holiday sales at Park Leisure, said: “We’ve all spent so much time away from our families over the last year that it’s no wonder Brits are desperate to spend some quality time with their grandparents and grandchildren.
“Almost a third of people said they don’t see their extended family as often as they’d like and multi-generational holidays are the perfect remedy for that, allowing everyone to catch up and really bond.”
For more information about the research and things to do for the whole family in some of the key hotspots, visit:
https://www.parkleisure.co.uk/news/revealed-the-top-10-uk-hotspots-for-whole-family-holidays-in-2022