Oaks Digital partners with Seren Global Media to address evolving tourism marketing needs 

Oaks Digital, a Cardiff-based digital marketing agency, has partnered with Seren Global Media for its latest Digital Academy webinar, designed specifically to address the unique challenges faced by marketers in the tourism and leisure sector.  

Sponsored by Ogi Pro, the free workshop will help marketing professionals in the leisure and tourism sector navigate industry-specific challenges and improve their digital marketing and communication strategies. Covering key marketing pillars with a focus on the sector’s unique needs, the session will address topics such as SEO, Google Ads, lead conversion, customer retention, media relations, brand identity, and crisis management. 

 The ‘Master Digital Marketing and Communications in Leisure & Tourism’ workshop will be the latest instalment of Oaks Digital’s academy live webinars, which have seen booming attendance and five-star feedback. Kicking off on Wednesday, March 26 – the free academy session will offer business owners and marketers the opportunity to upskill and stay up to date with the latest digital marketing, in an accessible and ‘jargon-free’ way.   

 An innovative start up agency –Oaks Digital was founded early last year, by Director Mark Oakman. After more than a decade in digital marketing, Mark witnessed countless businesses struggle with subpar digital products, poor customer service, and misleading sales tactics. Determined to change this, Mark founded Oaks Digital —a company built on transparency, fairness, and delivering digital solutions that truly serve clients. 

 The agency has thrived since its launch, working with many respected businesses on a local and national scale – such as Wildlife Trusts Wales, Shetler Cymru, World Accessible Holidays, and Westcoast Perimeter Security.

Seren Global Media, a PR and marketing agency based in Swansea, was founded in 2013. It is dedicated to producing high-quality content adaptable across multiple platforms in an ever-evolving media landscape.  Since its launch, Seren Global Media has grown strength-to-strength, working alongside businesses with local and national prominence – such as Swansea Building Society and Child of Wales. 

 Mark Oakman, Director of Oaks Digital, said:  

“We are thrilled to be kicking off another instalment of our Digital Academy, after such a positive response from attendees as well as recently securing sponsorship from Wales’ leading broadband provider – Ogi Pro! 

“Collaborating with Seren Global Media on our next academy session allows us to bring a fresh approach and new ideas to digital marketing education. Together, we’re ensuring that businesses in the tourism and leisure sector have the tools they need to thrive in a landscape that is continuously evolving.” 

Wyn Jenkins, Managing Director of Seren Global Media, said:  

“We are delighted to be partnering with Oaks Digital on this exciting collaboration, which will allow us to expand our reach and introduce even more innovative strategies to the table, in a unique sector.  

“By combining our expertise, we will not only be educating businesses but also empowering them with the tools, insights, to navigate the digital marketing space with confidence, building stronger, more meaningful connections with their audiences.” 

To register for the academy sessions, people are encouraged to visit Oaks Digital’s website, or the agency’s eventbrite page: https://www.eventbrite.co.uk/e/master-digital-marketing-and-communications-in-leisure-tourism-tickets-1137478281159?aff=oddtdtcreator