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Chancellor Rachel Reeves’ recent vehicle tax reforms, aimed at accelerating the UK’s transition to electric vehicles (EVs), have sparked discussions about their potential impact on both private and corporate vehicle ownership. Now, new insights from private plate supplier Regtransfers reveal a substantial gap between government policy intentions and public readiness for EV adoption.

In a survey of road users across the country, the initial cost of vehicles was revealed as one of the primary influencers on purchasing decisions. Forty percent of respondents reported cost as their top priority when purchasing their last vehicle, while only 5% said they were influenced by eco-friendliness.

This suggests that, while the increased Vehicle Excise Duty (VED) on high-emission vehicles and the new VED charges on EVs might encourage some drivers to switch, these measures alone may not be enough to shift preferences on a larger scale without more direct support to address affordability concerns.

Higher-income households (earning between £125,000 and £149,999) were found to have substantial interest in EVs, with 84.6% considering one as their next vehicle. Lower-income groups, however, were only moderately interested (63.3%) and may find EVs financially out of reach without additional support.

Insurance provider Nimblefins suggest that the cheapest electric vehicles average an entry-point price of around £26,500, while high-end models cost around £69,000. By comparison non-electric vehicles remain far more affordable, ranging between £19,000 and £32,000, on average for a new car.

Another known roadblock to an EV future is the current state of the charging infrastructure. Despite a 50% increase in public EV charge points over the past year, the UK remains behind its goal of 300,000 by 2030. When asked, respondents of Regtransfers’ survey voiced strong concerns over the practicality and convenience of EV ownership when faced with the current lack of a strong, reliable charging infrastructure, citing this as one of the primary reasons they would not want to buy an EV as their next vehicle.

Speaking on the survey’s findings, Regtransfers CEO Mark Trimbee said, “While the government’s tax reforms are a step toward a greener future, our research reveals that without addressing affordability, infrastructure, and public perception of electric vehicles, these measures may not achieve the desired acceleration in adoption. A more complete approach that includes financial incentives, infrastructure development, and perhaps even public education may be needed to bridge the gap between policy and public readiness. The desire for widespread EV adoption is exceptionally clear at this point, but it may be that we’re trying to run before the general public is ready to walk.”

About Regtransfers

Regtransfers, the UK’s leading private number plate supplier, has over four decades of industry expertise. Established in 1982 by Tony Brown, they are officially registered with the DVLA and offer an extensive selection of over 50 million personalised registration plates.