Rob Lloyd launches 12-month fundraising campaign with six-hour ‘tour de Llandudno’ bike ride

A FORMER Channel 4 Secret Millionaire will cycle a stationary ‘tour de Llandudno’ to raise donations for complex disability services.

Rob Lloyd, a Rhos-on-Sea property developer, is set to launch the gruelling 12-month challenge in which he will ride a long-distance challenge every month for a year, including a 500-mile tour of Sense charity shops around Wales in just 21 days.

The 57-year-old’s fundraising campaign, Rob’s Senseless Challenge, which will be turned into a documentary, begins with a six-hour cycle outside the Sense shop on Mostyn Street from 10am to 4pm on Saturday, March 28.

Mr Lloyd said one reason he has decided to undertake the challenge was a diagnosis of lymphoma after he completed the London Marathon in 2019. He was admitted to Glan Clwyd Hospital and received nine months of chemotherapy.

In a video for the campaign, the former Rydal Penrhos School pupil said: “[During marathon training] I used to get an awful lot of nosebleeds which for me was unheard of so I knew something wasn’t quite right but I was determined to complete it.

“I had a lot of time to think while I was in hospital what sort of things I could do to help people if I come out of the other end.

“I still have the lymphoma disease but it’s treatable. I wanted to embark on a really big challenge, one last hit, having done a lot of charity work historically.”

Since 2019, Mr Lloyd has helped to set up 20 charity shops on high streets across Wales.

He is dropping weight from 14 stone and has been training for several months, during which he received training advice from fitness specialists before taking on the challenge.

Other challenges over the next 12 months include a three peaks challenge, a 26-mile marathon around Colwyn Bay and SAS training in the Brecon Beacons.

He added: “Some of the challenges require an awful lot of fitness so those challenges will be pushed down the path a bit later on in the year so it gives me a chance to get more healthy and more fit.

Donate to Mr Lloyd’s fundraising effort by visiting www.justgiving.com/campaign/robschallenge