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The importance of sustainable investing in today’s market

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With increasing awareness of environmental, social and governance (ESG) issues, investors and recognising the value of aligning their investments with their ethical beliefs.

We’ll explore the ways in which you can incorporate ESG factors into your investment portfolio.

What is sustainable investing?

Socially responsible investing (SRI) and ESG investing are both examples of sustainable ways to make your money work for you. The goal is to invest in businesses that have a positive impact on society and the environment, while still generating competitive financial returns.

Environmental factors can include a company’s policies and impact on climate change, energy use, pollution, waste management and biodiversity conservation. You might choose green investments if your ethics align with protecting the natural environment.

Social factors relate to a company’s relationships with employees, suppliers, customers and the communities within which it operates, while governance factors examine a company’s leadership, board diversity, executive pay, audits and shareholder rights.

Benefits of sustainable investments

If you’re looking to invest in this way, it’s important to understand the benefits:

How to evaluate these investments

One of the simplest ways to do this is by reviewing a company’s ESG rating. Several independent agencies provide scores which assess a company’s performance based on environmental, social and governance factors.

You should also review company reports which outline efforts in areas like carbon emissions reduction, diversity and inclusion and ethical governance.

Beware that some funds may claim to be ESG-focused but still include companies that don’t meet high sustainability standards. This practice is known as “greenwashing” and has led to the Financial Conduct Authority releasing an anti-greenwashing rule for UK businesses.

Incorporating ESG into your portfolio

There are a few ways to get started:

Whichever area you choose to invest in, it’s clear that sustainable investing is no longer just a trend, it has become an essential consideration for investors looking to build resilient and future-proof portfolios.

 

 

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