Things move fast in the digital world! We have to keep an eye out on the latest trends if we want our new business to stay afloat in the tech world. Even if your startup is not directly in the tech field necessarily, the latest business trends in tech will still be relevant.
Whether it is because tech startups are setting a more global trend or because you may use some of these same technologies in your office, there are all kinds of ways to apply 2022’s tech startup trends to your place of business.
Remote Work vs Office
The trend towards remote work was already taking off long before the COVID-19 pandemic. This event combined with incredible technological advances made remote work seem commonplace, commonsensical, and expected, rather than some far-fetched dream. Now many tech startups are launching as fully remote and staying that way.
Remote work comes with many benefits. It is an easy way to reduce your carbon footprint. You can save money on office space, and you can improve employee retention and your talent pool. If you want to make the most of all these benefits, you will also need to integrate the latest technologies.
Some new tech tools that the smartest start ups are integrating into their workflows. Most of us have heard of Zoom, which allows for video calls in the most convenient way we have yet seen. Another tool, which is less known, is called Loom. This allows you to send video messages with screen recordings and voiceovers. It is a great way to solve bugs and really make remote communication even better.
Free Offers Attract Customers
One of the biggest trends in technology businesses is to offer a free gift in order for customers to give your product a try and potentially stay on board. You can see this in the big companies that sometimes offer a free trial. Digital versions of magazines like The New Yorker offer a reduced price for the time. Another version of this is with casinos that offer welcome bonuses.
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These types of offers are great for new customers. It can help you try out a new product and build a relationship with the brand. Think about creative ways that you can implement some sort of free offer or bonus into your new business. Maybe free samples with the first order. There are lots of possibilities!
Extended Reality
So much of the upcoming tech developments in the next few years will be in the realm of extended reality. Not only is this something that tech companies will be developing, but they will also be implementing it in their business models. Virtual reality technology has expanded by leaps and bounds in recent years, and this has grown even more with the growth of the metaverse.
Extended reality refers to both virtual and augmented reality. These are completely digital worlds or digital aspects overlayed onto our physical world. The Harvard Business Review has predicted that the metaverse will enhance not replace companies and their physical locations. There are already shopping malls in the metaverse and many with digital enhancements as well.
The metaverse also promises to make meetings more fulfilling. By allowing us to embody avatars and literally turn and see our colleagues even though we are on a digital call, we can feel like we are more present and improve our communication. This is a growing trend among tech start-ups and has huge potential.
Non-fungible tokens are another aspect of the metaverse that could be a boon for your company. You can mint your own images and sell them as NFTs. Not only will you make some money off of this, but it is also a form of creative marketing. Suddenly having your logo displayed on their social media will be a badge of honor!