Welsh businesses announce collaboration
PR and marketing business, Dragonfly Creative and Tech business and social media delivery platform, MarketMate have announced a partnership, in a collaboration that will allow the organisations to share services.
In recent months communicating with audiences has become an essential focus for businesses, and two local businesses who specialise in different facets of communication strategy have come together to combine expertise in marketing and technology to the benefit of the two companies and their clients.
MarketMate is an industry leading social media delivery platform that uses artificial intelligence (AI) to learn, interpret and ultimately curate content gathered from across the internet. The collaboration will see Dragonfly Creative roll out the use of the MarketMate platform across its client base.
David Dulieu, Managing Director of Dragonfly Creative said: “We are always fascinated by the tech industry, and are curious to see how our industry could be shaped by AI enabled software, such as MarketMate. In the time we have known Toby, we have seen the MarketMate system develop in front of us, and we now consider it to be a valuable tool for ourselves, as well as our clients”.
Dragonfly Creative work with clients across Wales and the South West of England. Their core services involve supporting clients with PR, content creation, copy writing and social media management. The collaboration with MarketMate will see the tech business utilise these services.
Toby White, CEO of MarketMate said: “The AI element of our business is certainly our USP, but it also requires creative and marketing focused minds to help hone the AI, and the Dragonfly team has really helped us make strides with that. As a business they are very well connected, and they have already delivered on a number of projects for us. We are excited for the future and to be working closer with the team.”
About Dragonfly:
Dragonfly was formed to develop and deliver outstanding media coverage and opportunities for clients, as well as to enhance their marketing profile. Their team focus on delivering high-quality graphic design, public relations, marketing, events, videography and photography services tailored to meet a business’ needs. In just one year, the company has tripled its turnover and its client base. This revenue has risen as a result of the team working with a number of high-profile clients.
About MarketMate:
MarketMate is an AI enabled technology platform that allows users to create relevant and curated posts, gathered from across the internet and gathered for the user’s approval and sharing. It can help teams work more effectively and efficiently when resources are stretched. In its first year Market Mate has already gained many clients and is making significant numbers of AI enabled social media posts on behalf its clients.