Welsh field marketing firm crowned Agency of the Year

Leading North Wales field marketing firm Tactical Solutions have been crowned Agency of the Year at the prestigious Field Marketing & Brand Experience (FMBE) Awards 2023.

The FMBE Awards, held at Ascot Racecourse, recognises the most innovative and impactful work in field marketing and brand experiences.

As winners of the top Agency of the Year award, Tactical Solutions demonstrated outstanding performance across all judging criteria, including strategy, creativity, innovation, results, and sustainability.

Cathy Evans, Tactical Solutions Managing Director said: “I could not be prouder of our team for their passion and commitment to delivering innovative solutions that drive real value for our customers.

“This award belongs to each and every one of our colleagues and partners who believe in our vision of responsible business practices and sustainable growth.”

Earlier in the year, Tactical Solutions became the UK’s first Field Marketing business to become B Corp certified, recognising the business’ efforts in putting its workforce first and giving serious consideration to the environment.

Tactical joined a growing group of over 1,000 companies in the UK with a focus on pursuing a wider purpose other than straight profits, and pledged to become Carbon Neutral by 2030.

In addition, Tactical Solutions also won the Professional Agency Management award for charting their B Corp journey and its business rewards alongside the Most Effective Tactical Campaign award (silver) for helping Mars Wrigley’s performance in 1,800 Co-op stores through predictive analytics.

It also claimed the award for Sales Campaign of the Year (silver) for work with InComm Payments in transforming gift card execution and availability across Asda stores nationwide.