West Midlands Businesses Announce Major Recruitment Drive

Sutton Coldfield-based sister companies Embark Learning and Fairway Healthcare have launched a major recruitment campaign to recruit for at least ten new roles, increasing their internal teams by nearly a third.

The internal recruitment drive comes in response to the businesses’ growth in the past 12 months, as well as to meet growing needs for social care services across the West Midlands.

The sector continues to grapple with a significant workforce shortage: according to Skills for Care, there were approximately 152,000 vacancies in adult social care across England in 2023, representing a vacancy rate of 9.9%, one of the highest of any UK industry.

The businesses are expanding across multiple departments, including recruitment, coordination and business development, seeking individuals who are driven, personable and committed to making a difference in people’s lives.

Both organisations were recently certified as a Great Place to Work for 2025-2026 and are widely recognised for their award-winning contributions to training, care, and workforce development.

Now, they are seeking passionate, committed individuals to join their expanding teams in a range of roles. Opportunities are currently open for care co-ordinators, recruitment consultants, trainee consultants, healthcare trainers, assessors, and administrative support staff, as well as health and social care staff.

Alex O’Neill, operations director of Fairway Healthcare said: “This is more than just a recruitment campaign. It’s about building capacity in a sector that desperately needs it. We’re looking for talented, passionate individuals who want to be part of something meaningful and who thrive in a culture that supports ambition, collaboration and community impact.”

Both companies are experiencing rapid growth and increasing demand for their services, having already made a difference to thousands of lives across the West Midlands. Alongside excellent career progression, successful applicants can expect competitive salaries, uncapped bonuses, fully funded CPD and training, free family healthcare, and a vibrant social culture with events, awards and team celebrations.

Embark Learning, an OFSTED-rated “GOOD” provider, supports over 1,200 learners each year, delivering practical training and formal qualifications that enable individuals to begin rewarding careers in the care sector. Embark is actively recruiting experienced health and social care professionals to join its training team, with opportunities available across its growing network of learning centres in the West Midlands.

With a 99% programme completion rate, 80% job outcomes and 78% sustained employment success, Embark is truly playing a vital role in building the sector’s future workforce.

Those interested in exploring current vacancies can find further information and application details via the organisations’ respective careers pages at www.embarklearning.co.uk/vacancies and www.fairwayhomecare.co.uk/vacancies.