What Does a Content Marketer Do?
Content marketing is an amazing digital marketing tool that can boost the profile of a website, help with branding and public perception, and further whatever business goals you may have. If this sounds pretty great, that’s probably because it is! This greatness is evidenced in the fact that 70% of marketers are actively investing in content marketing for their businesses.
With all of these amazing outcomes that can be achieved with content marketing, you’re likely wondering what content marketing is and what does a content marketer do, exactly? That’s what we’ll be looking at today. Read on for your brief and concise content marketing guide.
What Is Content Marketing?
Content marketing, as the name suggests, is a method of marketing through the medium of content creation. Content marketing encompasses many different fields and disciplines. It’s used in a number of different ways.
It can help to gain a new audience and retain an existing one. It can cement a business’s place as a thought leader. It helps to shape public perception, win new customers, and gain an advantage over competitors.
How does it do all this? Through the creation of videos, photos, social media posts, infographics, long form articles, and much, much, more.
What Does a Content Marketer Do?
With this being such a varied type of marketing, a content marketer will typically wear many different hats. A jack of all trades, if you will. A typical day in the life of a content marketer could involve any of the following tasks.
They might create a content calendar for the coming weeks and months. They’ll often write multiple blogs on a particular subject to create topic clusters and content pillars for a website. Creating infographics to share on social media is another thing they’ll spend a lot of time doing.
Keeping up with the latest SEO best practices and trends is a big part of this role. SEO and content marketing are inextricably intertwined. A content marketer needs to know how to apply the principles of SEO to their content in order to make it more easily discoverable.
The kind of content a content marketer will create is going to depend on what the goals of the business are. If they’re looking to gain credibility in their industry then a series of educational blogs or videos could be called for. If a business is looking to boost the following they have, then they might try to create a viral video or a humorous blog post tailored to a specific demographic.
Your Ultimate Content Marketing Guide
What does a content marketer do? Quite a lot, as it turns out! Content marketing is one of the most important and influential parts of any digital marketing strategy.
If you’re thinking about hiring a content marketer to help build your business to new heights, this is your sign to do it! For more advice and information on all things digital marketing, don’t forget to check out the rest of our articles now.