Why Has Wales Become One of the Most Sought-After Travel Destinations in the World
A Michelin Star Restaurant on the Shore at Oxwich Bay
Wales has solidified its name as one of the world’s most sought-after travel destinations in recent decades. From Lonely Planet naming it in the 10 top places in the world to visit to Conde Nast stating it is one of the best destinations on the planet to explore, Wales is gaining the recognition that it deserves.
An increasing number of tourists are flocking from around the globe to discover Wales’ hidden gems, outdoor havens, and charming towns and villages, which were previously overshadowed by neighbouring countries, including Scotland and England.
But, why exactly has Wales become one of the hottest travel destinations on the planet? We’ve dived into exactly why it’s been put on the map and the reasons behind it now being a go-to destination for adventurers across the globe.
A Land of Myth and Legend, It’s Rich in History and Culture
Wales’ history and culture spans centuries, dating back as far as the rule of the Roman Empire. Its landscapes have evolved from a woven tapestry of ancient civilisations and cultures, which have moulded it to become the rich historical and cultural heritage destination that many know and love today.
The country is home to over 600 castles, with one of the highest counts of any country in the world. Whether the UNESCO World Heritage Site of Conwy Castle or the stronghold of Cardiff Castle, these significant sites are a living example of the powerful reigns in Wales over the course of history. Given studies reveal that around 50% of travellers are influenced by culture and history when choosing their travel destination, Wales will be piquing the interest of many.
Let’s not forget the many legends that still resonate in Welsh culture today. From the legend of King Arthur and Merlin to The Mabinogion, the country has a rich heritage of folklore and poetry that is still beautifully celebrated and present throughout society.
And of course, we have to mention that Welsh is one of the oldest languages in Europe and is still spoken across the country, illustrating the resilience of Wales’ unique identity. Alongside this, the presence of Welsh festivals including the National Eisteddfod, celebrating the country’s cultural traditions of dance, music, and poetry, are still alive and thriving too.
With Untamed and Wild Landscapes, It Has Spectacular Natural Scenery
Wales has developed a reputation for its natural beauty and diverse landscapes. Home to towering mountain ranges, winding valleys, and spectacular coastlines, there’s a wealth of natural beauty to discover, which has caught the attention of travellers in recent years. Its national parks have even received recognition for their spectacular beauty, such as the Brecon Beacons being named one of the best places in the world to visit. With over 50% of the Travel and Tourism market being driven by a desire to explore new environments, it’s no wonder Wales is on the top of travellers’ lists.
This speaks volumes about not only Brecon Beacons (Bannau Brycheiniog) itself, but the rugged beauty of Wales’ outdoor spaces. Its national parks alone are home to some of the UK’s tallest peaks, ruins of castles, and one of the largest lakes in the country, as well as beaches, waterfalls, and hilly treks.
Looking to the coast of Wales, the country’s beaches and craggy clifftops are a paradise for nature lovers too. With golden shorelines and dramatic cliffs, its coastal walks are renowned worldwide for their breathtaking views. This includes the Wales Coast Path and the Pembrokeshire Coast Path, previously named the third-best walks in the world.
And if you stare up to the sky in Wales’ landscapes, you’re promised a glistening, star-filled view. The country’s three Dark Sky Reserves offer some of the darkest and unparalleled glimpses of the night sky in Europe for an awe-inspiring natural experience.
Home to Adrenaline-Inducing Experiences, You Can Test Your Limits!
For adventure seekers and adrenaline junkies alike, Wales attracts travellers for its experiences that will push you to your limits and leave you with lasting memories. Now a hub for adventure tourism in the UK, the country has several sites and attractions that utilise its diverse landscapes to offer enriching and exhilarating outdoor experiences. With the demand for adventure tourism only continuing to grow, it’s no wonder the country is captivating travellers.
Staying near Wales’ many adventure attractions and experiences has never been easier. As tourism has grown throughout the country, so has the number of travel companies and accommodation providers. For those planning to embrace Wales’ adventurous nature with friends and family, there is plenty of group accommodation in Wales to choose from, in fact, you’re spoilt for choice!
A few examples of the country’s most adventurous attractions include Zip World, home to the world’s fastest zipline! Soar through Llechwedd Quarry and experience Wales’ stunning landscapes from a new perspective. Coasteering is another popular activity in which you can scramble across the country’s craggy coastline on foot, or swim. You can also dabble in rock climbing indoors or outdoors if you want to further connect with nature!
It’s Offering Sustainable Travel Opportunities for The Future of the Travel Industry
Recognised as one of Lonely Planet’s top 10 sustainable travel destinations, it’s safe to say that Wales is taking strides to become a sustainable tourism location. The country has implemented several sustainable initiatives, with examples including the ‘Well-being of Future Generations Act 2015’, and encouraging sustainability with its ‘Green Key accreditations’, a leading standard for excellence in environmental responsibility.
With 83% of travellers around the world feeling that sustainable travel is important, Wales is undoubtedly gaining recognition for its green movements among travellers with a strong desire to protect our planet.
Summary
Wales has, for more reasons than one, flourished into one of the most sought-after travel destinations on the planet because of its natural landscapes, rich history, sustainable vision, and vibrant culture. It’s a destination that is increasingly on travellers’ radars from around the world, and it’s incredible to see the country gain the recognition it deserves as it grows but also preserves its important traditions and heritage.