World-class technical support that elevates customer expectations.

Further to their ever-growing business, PR Lift Equipment would like to extend a big welcome to Ryad Atrouche as Technical Support Specialist to their team.

“Developing our technical department even further ensures that we continue to provide the most reliable and reassuring service to you, our customers” , says PR Sales Director, Lee-Roy Rushforth.

Ryad formerly worked at Arkel Electric Electronic in Turkey and has a great wealth of technical experience supporting Arkel equipment, as well as many other advanced and complex electronic lift systems.

As PR’s dedicated technical support specialist, Ryad will be responsible for collaborating with customers to offer lift technical support with troubleshooting, fixing technical problems such as job sites support. Ryad will also be providing training, looking at data and system logs, testing equipment and much more. All remotely at their customers’ convenience via telephone, email or Whatsapp.

Speaking of his early career Ryad has said “ I graduated in automotive mechatronics and worked in the same field in my native Algeria before moving to Turkey, where I started my career in the elevator industry.

My motivation for entering this field was the opportunity to work with advanced and complex electrical and electronic systems and to make a positive impact on the technical support of customers, by ensuring their complete satisfaction.”

The ability to apply my specialist knowledge to help solve difficult problems and also to maintain and optimise day-to-day elevator operations is the best part of my job.

The most memorable experience of my career so far was when I had the opportunity to participate in one of the biggest exhibitions in the world (Asansor Istanbul).

This gave me the chance to connect with a variety of customers from across the globe and solve a multitude of inquiries. Being able to diagnose and solve major electronic issues in their elevator systems in several minutes that had been causing them problems for several months, was incredibly satisfying.”

Ryad, along with the rest of the PR Lift Equipment team will be hosting a number of dedicated tech Q&A events for Lift technicians, engineers, service/inspection personnel and
Lift consultants each month via Facebook.

Make sure you take full advantage of these “Tech-Talk” sessions by joining their Facebook community: www.facebook.com/PRLiftEquipment.

To find out more about our lift equipment or to speak to an expert, email sales@prliftequip.co.uk or call us on 01244 631321. www.prliftequipment.co.uk