Young Enterprise, the national financial and enterprise education charity, has today launched Welsh language versions of its largest mainstream primary financial education programme, Money Heroes.

To celebrate St David’s Day, the Welsh language resources are available for free from March 1 2023, on the Money Heroes website.

Money Heroes, from Young Money, supported by HSBC UK, helps young people learn about money both at school and at home, through a range of high-quality, fun and engaging resources. These include storybooks, games and activities for schools and home.

The resources, which are designed to be used by parents, carers, teachers and other educators, bring financial education for primary children aged 3-11, to an even wider audience. The Welsh resources help to extend the reach of the programme, previously made more accessible through the recent launch of a full range of free SEND resources (including adapted, ability-led activities alongside braille, BSL, large-print and audiobook versions of the storybooks)

The activities cover a range of topics, from learning to differentiate between needs and wants, to managing budgets, learning where money comes from, spending and saving.

The Welsh resources include:

  • 5 e-books (3x ages 3-7, 2 x age 7-11)
  • 28 downloadable activities (16 School & 12 Home)
  • 12 supporting resources
  • A Parent Guide & Teacher Support Glossary


Sharon Davies, CEO at Young Enterprise said: “Money Heroes has reached over 400,000 young people over the last three years. Now, through the Welsh language version, it will be able to reach an even wider audience. It is one of exciting projects we are launching this year to mark our 60th anniversary.

“Money Heroes is committed to giving children the tools they need to develop their financial capability as they grow older. Research shows that, on average, children begin to develop their financial habits by the age of seven.  The younger we can start improving children’s financial literacy, the better.

“At Young Enterprise, we believe all children should be given the opportunity to develop money management skills for the future. Financial education is critical in the development of children’s knowledge, skills and attitudes to money – and two of the most accessible ways to reach children are through teachers and parents.”

Dyfrig Roberts, Local Director, North Wales Coast from HSBC UK said: “We support Money Heroes because we know what an important role parents and teachers play in helping children to learn about money. Offering the Money Heroes resources in Welsh will bring the financial education programme to a new audience. The package of activities, storybooks and guidance can help young people in Wales to achieve more successful financial futures.”

Lorraine Dalton, Headteacher at Ysgol Bryn Gwalia, Mold said: “Using the Money Heroes books and online resources has been central to our school’s success in the delivery of Financial Education across the year groups.  The well planned activities and stories really engage the pupils and get them thinking about every aspect of money management.”

Young Enterprise also offers schools and teachers FREE CPD-certified, accredited teacher training and bespoke 1:1 mentoring to provide teachers with confidence, knowledge, and skills to develop children’s habits and attitudes around money.


About Young Enterprise

Young Enterprise is a national financial and enterprise education charity that motivates young people to succeed in the changing world of work by equipping them with the work skills, knowledge and confidence they need. Founded in 1962, Young Enterprise is part of the global network JA Worldwide, operating in 120 countries.

We believe that no young person should be left behind. Our vision is that every young person is provided with the opportunity to learn the vital skills needed to earn and look after their money, develop an enterprising mindset and make a valuable contribution to their communities and wider society.

Our mission is to empower young people to discover, develop and celebrate their skills and potential.

For more information on Young Enterprise and Young Money please see