YouTube Shorts Guide: All You Should Know
It is said, YouTube Shorts is an easy and effective way to gain YouTube views and improve channel statistics. Especially, if you start a new channel creating short videos allow you to pull the crowd quickly.
What is YouTube Shorts?
It is short videos with a length of up to 1 minute. Short videos are available in the Shorts tab of the YouTube app. You can also find these videos:
- on the YouTube homepage
- in the Notifications section
- on the Subscriptions feed
- after watching another Shorts video. Just scroll up or down the page.
If we compare a normal video with YouTube shorts, we will see a big difference. For a user to find a video he/she should find it in the search results or on the Recommended section, click and watch, preferably at least to the middle, ideally like it.
YouTube shorts can be found in four different ways as we discussed earlier. Also, short clips like the TikTok or Instagram feeds are viewed endlessly one after another in a chaotic order. That is, to make the conversion action much easier, just swipe the feed. In this way, YouTube Shorts are easier to get views.
YouTube has requirements for Shorts:
- the duration of the video is up to 60 seconds
- video format 9×16
- title must not exceed 100 characters
- before publishing it is important to specify the audience of the video”Video for children” or “Video not for children”
The developers advise adding the hashtag #Shorts to the title or description so that the video will be included in the recommendations.
Why authors should use YouTube Shorts
- Channel Growth. YouTube Shorts can increase coverage, drive new audiences, and free traffic.
- Direct monetization of Shorts from YouTube. The developers created a $100,000,000 fund and promised to distribute it each month to active content creators in the new format.
How to get more YouTube views
By the way, if you don’t get enough views on long clips you can try this strategy: create a separate new channel exclusively for YouTube Shorts. Be consistent and post content often. Additionally, do linking and add a link to your main channel under the videos and in your community posts. That way, you’ll be able to drive subscribers to your main channel.
Also, you can buy YouTube views for Shorts to boost it.
While the format is relatively new, it’s the best way to find your thing and figure out what will hit the top. You need to experiment and do it as early as possible until there are many times more viewers than creators.
It’s almost impossible to predict what will go viral. But you can follow trends and test your hypotheses. The new format will be supported by YouTube itself for a long time, so at least it will help you to gradually increase YouTube engagement.
Ways to use YouTube Shorts
- More natural content
YouTube Short is a possibility to get closer to the audience. Everyone loves live, unprepared videos. You can post as YouTube Shorts your life, funny situations, opinions on a situation or event, mini-reviews, work moments.
- Promote YouTube channel
This is another source from where you get YouTube views and subsequently, potentially, subscribers.
Shorts also help you to get oriented to YouTube’s algorithm because your channel will see a boost in engagement, one of the main ranking factors for how YouTube prioritizes content. This should grow the number of people who discover your channel.
- User-generated content
Shorts are a simple way to request user-generated content because it can be shot by anyone, anywhere, with a smartphone. Ask bloggers to do unpacking of your product or shoot a mini-review of a service.