A well-designed brochure is an important part of any marketing campaign. It can be used to introduce new products or services, promote special offers, or provide detailed information about a company or its products. A good brochure will attract attention and persuade potential customers to learn more about what you have to offer.
There are many factors to consider when designing a brochure. The following seven best practices will help you create an eye-catching and informative brochure that will help you achieve your marketing goals.
- Choose a professional-looking design.
Your brochure should be informative, but it should also have a look that can instantly be identified with your brand. A professional-looking design will increase the credibility of your company and make customers feel more comfortable about doing business with you.
- Use high-quality paper.
The materials used to make the paper will play a large part in the overall look and feel of your brochure. In general, a good rule to follow is that expensive-looking paper should be used for an expensive product or service. That being said, relatively cheap-looking paper can also be effective if it is being used to sell a mid-range product or service.
- Use a simple, easy-to-read font.
The text of your brochure should be legible and easily read from a distance by both you and your customers. Make sure that the size of the text is large enough to be seen from a reasonable distance, but not so large that it puts an unnecessary strain on the reader’s eyes. Keep the font smooth and free of unnecessary embellishments, as these will only serve to decrease the legibility of your text without adding anything helpful to the design aspect of your brochure.
- Use white space for visual impact.
Like any piece of printed work, an effective brochure should have sufficient white space in order to make the text and graphics stand out. This will give the reader’s eyes a place to rest while reading, which will help ensure they take in all of the information you’ve included. White space should generally surround individual elements, such as graphs or images.
- Use pictures that tell a story.
Including pictures that illustrate your product or service is an easy way to create more of a visual appeal for your brochure. You should, however, be careful of what you choose to illustrate. A picture that doesn’t relate well to the rest of the content of the brochure will only serve to confuse readers and detract from your message.
- A good headline is vital.
The headline of your brochure will give potential customers a good idea of what they can expect to find inside. It should clearly state the purpose and contents of your brochure, but also grab the readers’ attention enough to make them want to find out more.
- Make sure that everything is organized logically.
Your brochure shouldn’t include too much information, nor should it include too little. You should consider carefully what content will be most useful to your readers and then present it in a logical way that is easy for them to understand. Keep things simple and avoid unnecessary information or technical jargon, as this will only serve to confuse your readers.
- Keep your brochure short.
People want to read as little as possible when they’re just browsing for quick information. Keeping things brief will help ensure that the people you send your brochure spend more time looking at what you have to offer and less time trying to understand it. However, this is not an invitation to do a half-hearted job of including information about your business. As mentioned above, use high-quality paper, include good graphics, and write a headline that will grab the attention of people browsing through their piles of mail.
One way to make good brochures is to use Venngage — an online brochure maker that offers a wide range of brochure designs for everyone. To give you an idea, here are some brochure examples from their website!
Images and Brochure Design: Venngage
A well-designed brochure can be extremely effective in helping businesses to increase their customer base. Unfortunately, it is often the case that people rush through the design process and make mistakes that could easily have been avoided with a little more thought.
By paying attention to detail, using good paper and high-quality printing, you will make sure your customers get an effective, professional product that will increase your company’s credibility. To start making your own brochure, click here!