amber energy, the Cardiff-headquartered energy management consultancy and utilitech pioneer, has announced the appointment of Dan Ashman as its chief marketing officer (CMO).
In his new role Dan will be responsible for the marketing and product innovation strategies of amber enterprise group’s brands, which include amber energy, Community Utilities, Power2Africa, Energy Relief, The Student Energy Project, and AltBot.
The creation of this role further demonstrates amber energy’s growth ambitions, following the company securing a long-term, unsecured loan of £1million earlier this year.
Dan joined amber energy in 2018 as head of marketing and became group marketing director eight months later. Before joining the business Dan was a successful ecommerce entrepreneur and in 2010 even competed against amber energy in a small business competition.
Nick Proctor, founder and CEO of amber energy, said, “Dan has been on amber energy’s radar since 2010, and it was clear from day one of him joining the company that he brings unrivalled expertise and skill to any challenge.
“At amber energy Dan has built a thriving marketing team that creates campaigns to rival our biggest competitors with their strategy and creativity. He replicated this success when he took on responsibility for our business development and commercial teams, through his ability to bring the best out of people. He’s a leader who is always willing to roll up his sleeves and get involved with what needs doing.
“In his new role as group CMO, Dan will also consult on all customer-facing tech development, which is an area that he is exceptionally skilled in and where has really helped to develop and shape amber energy as a utilitech brand.”
On his appointment, Dan Ashman said, “This year has been a difficult one for many businesses but amber energy has proven that it has the leadership and resilience to keep innovating.
“We have continued to win business, invest in developing new tech like AMBER, our energy chat bot, and recruit more team members throughout lockdown, and this is testament to the company’s single-minded focus on our mission and a clear strategy for how we are going to get there.
“And this is exactly why I’m so pleased to be heading up the group’s marketing and product development efforts. To work for a business that quite literally wants to change the world, has a strong idea of how it’s going to achieve this, and that supports its people to get there is a privilege, and increases my determination to see amber energy grow from strength to strength.
“We’re focused on helping our customers to bounce-back from the effects of Covid-19 and will do so through data insights, tech-driven product development and by continuing to be a partner rather than just another supplier. There’s lots to do but I know we’re all up for the challenge.”