Christmas Arrives at St David’s Dewi Sant – Believe Experience Set to Sell Out

The Christmas season has truly arrived at St David’s Dewi Sant as its wonderous Christmas grotto, Believe, opens Friday 26th November until Christmas Eve. With very limited tickets available, families are advised to book quickly for the festive experience at

The centre has also announced the return of its annual charity donation initiative, the Toy Appeal, which benefits more than 20 local South Wales charities.

Visitors are invited to get into the giving spirit and donate gifts – unwrapped is preferred – or via the ‘Tap for Toys’ contactless donation at the Toy Appeal station from 25th November to 22nd December. Toys are welcome for ages 0-16, and will be distributed across South Wales.

James Waugh, Centre Director at St David’s Dewi Sant, said: “We’re excited to be celebrating the festive season with our visitors here at St David’s. We know that families will love the magic of Norbert and the Believe experience, and we can’t wait to see lots of joyful faces in the centre.

“Our Toy Appeal has been hugely successful in donating hundreds of gifts in previous years, and we’re proud to support a number of charities across South Wales once again.”

In the run up to Christmas, St David’s will be opening even longer, allowing visitors to get Christmas gifting sorted. Details as follows:

18th December 9.30am – 8pm

19th December 11am – 5pm

20th – 23rd December 9:30am – 9pm

Christmas Eve 9am – 5pm

Christmas Day CLOSED

Boxing Day 11am – 5pm

27th & 28th December 9.30am – 6pm

29th & 30th December 9.30am – 8pm

New Year’s Eve 9.30am – 5pm

New Year’s Day 9.30am – 5pm

2nd January 11am – 5pm

3rd & 4th January 9.30am – 6pm

Some retailers’ trading hours may vary, and visitors are advised to check specific retailer websites when planning their visit.


St David’s shopping centre provides over 1.4 million sq ft of retail and leisure space and over 180 stores. Since opening its doors in 2009, it has put Cardiff firmly on the map as one of the UK’s best shopping cities.

St David’s has secured a continuous stream of high calibre retailer and restaurant openings over the past five years, including many brands that have made their debut or introduced new concept stores into Wales such as Superdry opening its first dedicated Superdry Sports entrance in the UK. Recent brands also include Bershka, Slim Chickens and Daniel Wellington.

St David’s is anchored by Marks & Spencer, The Ivy and the largest John Lewis outside of London. The centre is also home to a mix of national and international retailers, such as Primark and River Island, in addition to premium brands and independents.  These include Hugo Boss, AllSaints, Vivienne Westwood and Jo Malone. The dining offer at St David’s is equally impressive, with brands such as, Wahaca and Wagamama.