Esports and In-Play Betting on The Rise, According to Findings of Leading Study

Betting has been a popular hobby for those living in the UK for a while. For many, it provides a form of escapism, and a way to enjoy themselves.

Traditional sports betting provides an added layer of excitement, and ultimately, it can see people scoop huge sums of cash if they are lucky.

However, in more recent times, there have been two key trends that have emerged in the bookmaker industry – in-play betting and Esports.

If we look at in-play betting to start with, this holds sway with young bettors, and it has fuelled the rise of in-play betting. According to research by a leading UK gambling authority, over 30% of those aged between 18-34 prefer to place bets in play when playing online.

With in-play, this gives bettors more control over the types of wagers they place, and they can choose to withdraw their winnings early if they are worried their betting slip will be scuppered.

Indeed, research showed that nowadays, over half of all online bets are done via a smartphone, and this is most popular among those in the 18-24 age group.

When it comes to Esports, it is no longer considered a niche category, as this type of gambling has surged in popularity over the past couple of years. Esports has exploded into the public consciousness. Nowadays, the top betting sites around will carry markets for leading tournaments and events, where you can watch League of Legends, Dota 2, and much more. Indeed, some of the best betting sites in the business, such as bet365 will not only have just outright and ante-post markets advertised, but you will also be able to find some top promo codes to tap into to, in order to make your betting experience more lucrative. This can be in the form of matched deposits, or in some cases, no deposit bonuses. However, with the latter, these are perhaps much rarer with sportsbooks.

In-play betting and Esports go hand in hand, and it’s not just bookies that offer streams. You will also notice big platforms, such as Twitch, who will regularly broadcast coverage of the biggest events across the world.

Esports has gained more interest, and it is expected there will be an Esports event run in conjunction with the Commonwealth Games this year.

This will be a pilot event, and if successful, it could be a more permanent fixture at future editions of the Commonwealth Games.

Nevertheless, Esports and in-play betting have transformed the ever- evolving betting landscape, and arguably for the better.

Whether we will see a change in the demographic of those indulging in Esports, and in-play betting in the years to come remains to be seen, but the figures that have emerged recently certainly makes for promising reading.